Digital Marketing Specialist

Job Summary

As a member of the Finance and Business Services Marketing team, the Digital Marketing Specialist is responsible for the implementation of social media strategy and the day-to-day management of FBS social media accounts. This position plans, writes, and produces creative and engaging social media content that supports FBS client initiatives and goals. A successful candidate is self-motivated, collaborative, detail-oriented, resourceful, organized, adaptable, efficient, and highly-creative. This position requires expert knowledge of social media platforms, creative writing skills, and proficient data analytics experience in order to drive account growth, engagement, and ROI from social campaigns. This position will report directly to the Associate Director of Creative for Finance and Business Services.

Strategically plan and create impactful and engaging content for FBS social media platforms, including writing social media posts and compelling visuals.

Oversee photography and limited video projects for FBS clients. Familiarity with Adobe Photoshop, Lightroom and Premiere/.

Develop digital marketing strategies for FBS, using email, social media (including paid search and display ads) and on-campus screen ads. These strategies will include calendar and asset management for social media, growing email lists, A/B testing and personalization.

Collaborate with account managers, designers and clients on creating informative, attractive, and compelling visual content including images, graphics, GIFs, and videos.

Key point of contact for digital campus advertising (Poppulo) on campus, overseeing the scheduling of ad screens for playback throughout the semester.

Manage student photographers and social media influencers.

Create monthly social media reports that track followers, engagement and ROI.

Stay current on best practices and emerging trends in social media.

Maintain an active partnership with UCM (University Communications and Marketing) staying aware of university social media guidelines. Build relationships with key affiliate social media accounts across the University.

Other duties as assigned.

Bachelor’s degree in communications, marketing, interactive media, or closely related field and have previous internship or one year of professional experience, or

Associate degree in communications, marketing, interactive media, or closely related field and have previous internship or professional experience of at least two years;

Proven experience in managing enterprise social media tools and technologies, including monitoring and digital marketing metrics.

Previous experience in higher education and or auxiliary services marketing.

Bachelor's degree and at least two years of professional experience managing and developing content for social media accounts for a business or organization.

Proficiency in a variety of Adobe creative suite programs.

Knowledge of digital marketing principles and execution of using industry standard programs; ability to run, maintain, and troubleshoot digital software; experience leading and managing paid SEO and display ads, email marketing, and social media.

is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.