Vice President, Director, Data

1 month ago

New York, United States Digitas Health Full time

Job Description

We’re searching for a Vice President of Strategy & Analysis who can serve as an excellent leader in aligning strategy with a client’s business goals and objectives, and leading a team to measure and analyze results of our marketing campaigns. You’ll direct ongoing client engagements in order to consistently exceed client expectations and strengthen their overall Digitas Health relationship.

Tasks and responsibilities include: 

Manage overall campaign performance evaluation process for multiple clients (learning agenda, measurement plan, data sources, data collection process, data analysis, reporting, optimization recommendations), and lead all execution aspects of performance evaluation Own major strategy deliverables, defining an overarching storyline and coordinating inputs from other stakeholders  Develop frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas Health intellectual capital and developing innovative concepts  Develop and manage relationships with vendors and partners Demonstrate value of S&A to our clients’ business, helping them define needs and potential solutions  Play an active role in new client acquisition and new business pitches  Manage team members' careers and provide growth opportunities, coaching and training Foster a team environment and play an active role in hiring new team members 

Qualifications

4 years of college education (with a business focus such as Marketing, Statistics, or Economics)  10-12 years of business experience in marketing consulting, advertising or interactive  Experience managing and coordinating multiple strategic projects across internal teams and client relationships  Expertise within the digital environment and in aligning marketing strategies with business needs  Experience defining measurement plans and analyzing performance for marketing campaigns including media analytics, web analytics and CRM  Proven leadership ability with strong client relationship skills  Strong familiarity with the digital environment  Experience in the pharmaceutical industry required  Exceptional written, oral communication and presentation skills

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