Ecommerce Manager
4 weeks ago
PharmaCann is looking for an experienced data-driven and consumer centric marketer with high energy to drive our ecommerce strategy with a focus on the customer’s experience. The Ecommerce Manager will be responsible for understanding and optimizing the customer journey for the PharmaCann house of brands: Verilife, LivWell, Matter, and more. This role will continuously transform based on the dynamic cannabis industry, growth in markets, and ecommerce best practices.
The Ecommerce Manager will play a critical function in growing our ecommerce footprint in all our retail markets. The Manager will be passionate about ecommerce, be an expert of analytical tools and must be in tune with emerging technologies and trends. The Manager will also be comfortable in an agile environment that thrives in a fast-paced culture with tight deadlines and the ability to multi-task and thrive in a highly regulated industry. The ideal candidate will be a strategic and creative thinker who can proactively problem solve and contribute solutions with a deep understanding of ecommerce. This position will report directly to the Director of Digital Marketing.
Responsibilities
- Generate new ideas, understand optimization opportunities and define business needs to increase revenue and customer acquisition.
- Focus on data and optimization by tracking web analytics
- Ability to project manage initiatives, communicate deadlines, and proactively provide business insights
- Manage the setup of marketing and merchandising promotions ensuring an accurate execution through testing
- Test and ensure accuracy of all site assets, links, promotions and product attribution for the site
- Collaborate with internal teams on site merchandising strategies and provide feedback to Digital, Brand, and Merchandising teams on learnings
- Partner with Brand and Merchandising team to maintain that all products and messaging on is accurate
- Work with the SEO manager to create SEO friendly landing pages based on technical and content needs
- Coordinate with internal teams to execute banners, custom landing page, and other content needs
- Collaborate and manage social media posts
- Create an A/B testing and personalization strategy
Qualifications
- 5+ years of E-commerce experience
- Experience with ecommerce platforms (Magento, Salesforce commerce cloud), CMS systems (Wordpress, Squarespace), and Social media tools (Sprout Social)
- Understand UX and conversion rate optimization
- Experience with regulated industries is a plus
- Strong analytical, consulting, problem-solving, and conceptual skills
- Expert in Google analytics
- Ecommerce experience required, cannabis experience a plus
- Bachelor's degree required; Master's degree preferred
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