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Sales and Pricing Analyst

3 months ago

Cockeysville, United States Sinclair Broadcast Group Full time
Job Description

Sinclair Broadcast Group is seeking a Sales and Pricing Analyst to join our Yield Management Team. You will get to use your analytical skills to make a major contribution in supporting growth and profitability objectives within the Sinclair Sales Organization. This position can be based in our Corporate Headquarters in Hunt Valley, MD, or in any of our Sinclair Markets.

Job Duties:
  • Analyze inventory across all revenue streams and research to advise on pricing
  • Manage the setting of rate cards and placing inventory to maximize revenue and returns
  • Internal consultant to Sales leaders at stations for pricing, inventory reporting and any additional Ad-hoc requests
  • Partner with Sinclair television stations to maximize political advertising revenue by utilizing internal data
  • Assist in building pricing optimization software by partnering with internal departments and external vendors
  • Evaluate the Sinclair Network business and make strategic pricing recommendations based on a variety of internal datasets
  • Communicate and research ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities including Digital, Internet, Mobile, and OTT
  • Analyze the popularity of TV programs and by show across the country and understanding the trends to determine inventory levels
  • Partner with Sinclair's Engineering, Legal, News, Operations, Sales, and other departments when needed
Required Experience:
  • Strong proficiency in Microsoft Excel is preferred
  • Experience with data reporting systems, i.e.-IBM Cognos and CRM a plus but not required
  • Strong interpersonal communication skills
  • Understanding of pricing and sales planning economics is a plus
  • Bachelors in any business or communications discipline and/or 2 years of related experience
  • Working on-site is required
  • Sales experience a plus

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace

About Us

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.