Product Marketing Specialist
4 weeks ago
Responsibilities
:New Products – plan the go-to-market of new products and software releases; develop product messaging that differentiates the product in the market; train regional sales teams on new products
Existing Products – sustain product launches and develop recommended product solution packages that drive customer value
Field Marketing – Collaborate with regional sales team to research, strategize, plan and implement regional marketing initiatives that complement the broader go-to-market strategy; support regional initiatives to drive sales performance and build brand loyalty
Sales Enablement – Drive the team’s confidence and ability to sell products and services by communicating the value proposition to internal teams, developing the sales tools, demos, and training that support the selling process
Demand Generation – develop the strategies and manage the marketing programs that drive demand for new and existing products; Partner with Marketing, App Engineering, Customer Success to execute
Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to win against them
Required Qualifications: Bachelor’sdegree in business, engineering, marketing, or related field 3+ more years of product marketing or product management experience Superior written and verbalcommunicationskills Excellent people and managementskills to interactwith staff, colleagues, cross-functional teams, and third parties Experience partnering with sales teams Strong attentiontodetail Willing to travel 10-15% Preferred Qualifications: Workingknowledge of industrial EHS market and global standards Prior work in Industrial B2B-
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