Product Marketing Manager-Automation

2 months ago

Novi, United States Copeland Full time

If you are an experienced BB Product Manager, Marketing Manager, Business Development professional or Product Engineer looking for an opportunity to grow, Emerson has an exciting opportunity for you Based in one of our Discrete Automation locations, you will be responsible for growing our broad automation product portfolio, developing strategies and programs to increase market penetration with regional and global impact. Based on detailed market analysis and customer understanding, you will assess the introduction of products and technologies to meet customer needs and support a consistent and effective growth strategy for the assigned portfolio. Interaction and collaboration with different departments will be key to achieving your goals and programs. You will be part of the Global Product Marketing team. This position requires a customer-centric mindset—someone who can understand customer needs and challenges and envision the next generation of products to solve our customers' most challenging problems.


In this Role, Your Responsibilities Will Be:

Find opportunities for new product development within the Discrete Automation segment. Conduct market, product, competitor and customer research to resolve unmet customer needs and translate into product requirements. Maintain responsibility for the entire product lifecycle, from the initial idea/assessment, through launch, growth, mature and phase out. You will champion initiatives to increase the profit of the company.  Manage existing product lines by compiling and analyzing internal and external data on customers, products, and competitors and making strategic and tactical decisions.  segmentation analysis, product life cycle analysis, etc. Develop a robust foundation for new product launches through strong promotional marketing campaigns (launch packages, trade shows, advertising, and relevant literature) and internal sales support initiatives.  Create product line architecture plans(roadmaps) for platform products and strive to optimize portfolio (product line consolidations, phase out, redesign, cost reduction) Actively collaborate with Engineering, Operations, Business Development and Sales teams from development through all phases of the development process cycle, and occasionally lead as Project Manager. Support new and existing initiatives to streamline operations/production within the current product portfolio. Proactively work with sales and customers on product adoption and transition.  Develop pricing strategies. Visit customers regularly to gain insight into market needs. Develop a network of contacts internally and at end users, OEM’s and distributors. Provide technical support, training, and presentations to inside and outside sales groups as necessary.
 

Who You Are:


You act with a clear sense of ownership. You display a can-do attitude in good and bad times. You deliver messages in a clear, compelling, and concise manner. You use customer insights to drive and guide the development of new offerings. You persist in accomplishing objectives despite obstacles and setbacks. You follow through on commitments.


For This Role, You Will Need:

Bachelor’s Degree in Marketing, Business, or Engineering  years experience in BB marketing or relevant technical background  Strong technical competence and skills in MS Office Ability to travel %  Legal authorization to work in the United States

Preferred Qualifications that Set You Apart:

MBA Preferred + years’ experience Full Cycle” project management expertise (from conception through R & D, to manufacturing, to customer)  Experience in Machine/Factory Automation is a strong preference Experience with fieldbus technologies, pneumatic applications and other fluid control technologies


Our Offer To You:

We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, profit-sharing retirement, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave. 

At Emerson, we are committed to encouraging a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers. 

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our and about . 

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.

LI-MH

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