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Director Global Marketing

1 month ago

Boston, United States Ionis Pharmaceuticals Full time

Headquartered in Carlsbad, California, and with offices in Boston, Massachusetts, and Dublin, Ireland, Ionis has been at work for more than three decades discovering medical breakthroughs that have redefined life for people with serious diseases. We are pioneers in RNA-targeted medicines, and our platform continues to revolutionize drug discovery and transform lives for patients with unmet needs. With five currently marketed medicines for serious diseases and an expansive late-stage pipeline, we continue to build upon our groundbreaking innovations in science and technology to provide greater value to patients; and we are well positioned financially to deliver on our strategic goals.

At Ionis, we pride ourselves on cultivating a challenging, motivating and rewarding environment that fosters innovation and scientific excellence. We know our success is a direct result of the exceptional talent and dedication of our employees.

With an unprecedented opportunity to change the course of human health, we look to add diverse individuals, skill sets and perspectives to our exceptional team. We continue to invest time, money, and energy into making our onsite and remote work environments a place where solid and lasting relationships are built and where our culture and employees can thrive.

We are building on our rich history, and believe our greatest achievements are ahead of us. We invite you to apply and join us if you’re passionate about the opportunity to have meaningful impact on patients in need, our employees, and our organization. Experience and contribute to our unique culture while you develop and expand your career

DIRECTOR GLOBAL MARKETING, DONIDALORSEN

SUMMARY:

The Donidalosen Global Marketing Director is responsible for development of Global Strategic Plan in conjunction with Otsuka, KOL Thought Leadership (Global and US), Speaker Bureau Creation & Management, commercial lead for the Pediatric Indication and support of Business Development activities related to global expansion of Donidalorsen .

The Global Marketing Director’s primary responsibility is to ensure we are driving the success of Donidalorsen globally through seamless cross-functional, cross-company leadership, coordination and execution that puts the patient and ultimately Donidalorsen first in the market. This will be achieved through excellent & meaningful external partnerships, developing a highly engaging omnichannel approach to Speaker Bureau programs, and ensuring we have an aligned impactful global strategy and effective alliance with Otsuka. This position reports to the VP Marketing. This is an opportunity to contribute to a high performing dedicated team and participate at the start of the build out of a commercial inline business that promises to have 5 launches in the next 5 years. Ionis is at the forefront of innovative science, defining and executing innovative and patient-centric solutions to deliver a transformational RNA Targeted Therapeutics to patients with serious and rare and fatal diseases.

RESPONSIBILITIES:

Global Marketing

Develops the global brand plan and gains endorsement from JSC in conjunction with Otsuka Pharmaceuticals Lead Joint Product Team Management (Europe & Future Markets/partnerships)Joint Steering Committee support that delivers smooth decision making Model and evolve the alliance principals that put the patient at the center and achieve alliance operational excellence Supports BD initiatives for global expansion

Thought Leader Liaison & Speaker Bureau Lead

Develops and delivers highly effective KOL engagement plan and builds relationships in partnership with Medical Affairs & Clinical Development for US and Global Develops and manages a highly engaging omnichannel approach to speaker bureau that maximizes reach and impact of Donidalorsen with our audience Plan and execute KOL engagements and executive encounters at local, regional, and national conferences, in-field engagements, and other venues as directed in a compliant manner Act as a liaison between KOLs and home office cross-functional teams  Lead on-label key thought leader development, including speakers, creation of approved decks and materials Facilitate speaker bureau management, including certain speaker logistical and scheduling activities and working cross-functionally to ensure timely communication

Life Cycle Management

Leads the commercialization of the pediatric indication, supporting device development, clinical development, building commercial strategy and launch plan

Team

Supports the VP in building, capabilities, culture and reputation of a highly effective marketing team through commercial excellence, collaboration, and positive open dialogue Supports in-line marketing team deliverables

REQUIREMENTS:

15+ years of related experience with a Bachelor’s degree; or 12 years and a Master’s degree 7+ years of experience in pharma/biotech marketing with 4+ years of HCP-focused marketing preferred. A. or B.S. required; MBA preferred. Work experience in successfully building and executing speaker programs and KOL strategy and management; thought leader outreach experience Work experience in managing partner relationships, driving strategy and execution in a co-company promotional setting Work experience in a global role, demonstrating understanding of ex-US regulatory requirements and channel opportunities Ability to deliver results in a fast-paced environment – through consistent effort, determination, teamwork, and ability to influence colleagues. Strategic thinking, including being creative in addressing key challenges, applying innovative ideas, and taking measured risks.  Strong organizational skills with excellent attention to detail. Ability to thrive independently and in ambiguity, with an entrepreneurial mind-set and with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions.  Ability to work effectively in a team-based organization, collaborate cross-functionally and exercise influence at all levels. Effective stakeholder and relationship management experience; able to interact and build trusted relationships with multiple levels internally. Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, providers Ability to build consensus and achieve agreement on key priorities, by conducting effective meetings, seeking broad input and feedback, and employing frequent and effective follow-up. Skilled at developing and delivering concise, relevant, and well-supported presentations or briefings. Demonstrated understanding of R&D process, and experience integrating commercial perspective and strategy into pipeline planning and clinical trial execution Strong analytical skills, demonstrated by the ability to identify and interpret complex issues and provide appropriate recommendations to senior management and across functional areas. Ability to travel (10-25%).

Benefits

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