Partner Marketing Business Development Manager, Principal

2 months ago


New York, United States realtor.com Full time

At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.

Building your career? Build it better at Realtor.com®. Join usandhelp change the world of real estate, one home at a time.

Are you an expert in marketing and business development? Are you looking to leverage partnerships to redefine the landscape of real estate technology? If you're passionate about driving growth through strategic partnerships and want to be part of a company that's transforming the real estate industry, this role is for you. As our Principal, Partner Business Development, you will be at the forefront of strategic leadership, engaging with senior-level stakeholders within and outside the company to redefine the landscape of our key marketing partnerships. With your deep market understanding and financial acumen, you'll spearhead initiatives that drive revenue, increase brand awareness, and solidify our position as a leader in the real estate industry.

In this role, you will be responsible for building commercial partnerships that span across various sectors, working to extend these partnerships to enhance Realtor.com's presence and impact. You will lead the strategy and execution of partner marketing initiatives, identifying opportunities for growth and revenue generation, and driving business results that benefit both Realtor.com and our partners.

What you’ll do:

Develop and execute our partner marketing strategy, aligning with company goals and market opportunities. Expand existing relationships and identify new growth and revenue generation opportunities with our largest partners. Build and maintain long-term relationships with new partners, launching innovative programs that drive mutual business results. Design and implement targeted marketing campaigns in collaboration with partners to maximize reach and impact. Lead cross-functional teams to develop products and services for more valuable partner integrations. Utilize a partnership evaluation framework to prioritize opportunities based on strategic fit and potential. Negotiate and close high-value partnership deals, coordinating across multiple internal teams. Establish KPIs for partnership success, leveraging insights for strategy adjustments. Ensure partner activities align with our overall marketing strategy and contribute to brand visibility and lead generation. Stay updated on industry trends to identify new partnership opportunities. Report to executive management on progress and strategic insights.

What you’ll bring:

12-15 years of related experience with a Bachelor’s degree; MBA is preferred. Exceptional strategic leadership and vision, with the ability to engage and influence senior-level stakeholders both internally and externally. Extensive experience in building partnerships/business development, preferably with e-commerce or similar digital-first companies. Proven track record in developing and executing successful marketing strategies within partnership frameworks. Executive-level communication skills and presence, capable of engaging and influencing senior executives both internally and externally. Strong financial acumen, capable of developing and managing significant budgets and financial models related to partnerships and investments. Demonstrated leadership in cross-functional team environments, driving integrated partnership projects to completion. Strong negotiation skills and understanding of partnership agreements. Solid analytical capabilities to assess partnership performance and market opportunities. Familiarity with digital marketing strategies and a basic understanding of the real estate industry's challenges and opportunities. Excellent project management skills and adaptability to rapidly changing market conditions.

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