Marketing Specialist

2 weeks ago

Melbourne, United States Orion180 Full time

Orion180 is a people-focused and technology-driven insurance brand that leverages proprietary technology and real-time data to streamline insurance underwriting and solution offerings. We empower independent insurance agents to deliver superior insurance solutions and ensure an exceptional customer experience.

Orion180’s vision is to be the premier provider of insurance solutions to our clients across the globe. Our mission is to deliver an exceptional insurance experience through innovative technology, unparalleled customer service, and a comprehensive suite of product solutions.

Orion180 is located on the beautiful space coast of Melbourne, one of the best places to live in Florida. Melbourne offers affordable housing, transportation, and other amenities. Major cities such as Orlando, Tampa, and Miami are all within close proximity.

Job Summary

The B2B Marketing Specialist will lead our B2B marketing efforts, focusing on enhancing customer engagement, agent communications, and targeted advertising. The B2B Marketing Specialist will also spearhead our B2B marketing operations and implement automation strategies. The person in this role must have a passion for marketing and communications and be eager to contribute to a fast-growing company. This position offers a rewarding opportunity to make a significant impact.

Position level and salary commensurate with the skills and experience.

Role and Responsibilities

To perform the job successfully, an individual must perform each essential duty satisfactorily and demonstrate the following competencies to perform this position's essential functions consistently. All employees are expected to adhere to and be knowledgeable of Orion180 operations standards, established security/safety rules, and requirements for attendance. The requirements listed below are representative of the fundamental knowledge, skill, and/or ability required to perform the job successfully:

Strategy and Planning: Take the lead in developing and executing a comprehensive B2B marketing plan focusing on customer engagement, lead generation, conversion optimization, and measurement of results.

Content Development: Create compelling content tailored for business-to-business initiatives to support marketing and engagement campaigns.

Campaign Management: Plan and execute B2B marketing campaigns, including email and other marketing efforts, in coordination with sales and customer support teams. Focus on effective follow-up strategies and optimization to enhance results from existing customers and generate new qualified leads.

Collaboration and Coordination: Work closely with other marketing and business intelligence team members to optimize campaigns and understand marketing KPIs such as leads, conversion rates, and overall campaign performance. Organize meetings with internal teams to align tactical plans and ensure integration of brand strategy in all marketing efforts.

Qualifications and Education RequirementsBachelor’s or master’s degree in marketing or related fieldMinimum of 5 years in marketing and communications, preferably in B2B environments.Strong background in executing email, social media, and other marketing campaigns.Proficiency in marketing platforms like HubSpot, various marketing clouds, or CRMs, as well as MS Office Suite and Google Analytics.Experience creating audience segments and developing targeted marketing campaigns that resonate with the audience and foster brand affinity.Excellent writing skills Exceptional communication abilities for effectively interacting with internal and external teams, key stakeholders, and business leaders.Strong organizational, presentation, and project management skills to handle multiple priorities and deadlines in a dynamic environment. Works well in demanding situations while maintaining attention to detail.Ability to engage in respectful, collaborative professional relationships and work effectively both independently and as part of a team.Understanding of agile marketing principles, with the ability to focus on high-value projects and continuously improve outcomes.Creative thinking and effective problem-solving skills.Highly motivated and self-driven, with a strong ability to multitask and dedicate oneself to team and organizational growth. Physical Demands

While performing general office duties for this position, the employee is regularly required to sit, stand and/or walk around (including the use of stairs). Other demands include the ability to openly communicate with others by talking, listening, and reading, being able to lift light objects (

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