Senior Strategist, gotham

Found in: Talent US C2 - 2 weeks ago

New York, United States McCann Central Full time
We are looking for a Senior Strategist with brand strategy experience to join our team here in NYC. This person will be responsible for the development and management of strategic initiatives on a global, highly-recognized, mass beauty brand across multiple brand initiatives and integrated campaigns in different markets. You will help the client drive their business forward and move the needle towards their goal of becoming the #1 digital brand for Millennials and Gen Z within the beauty category.
This person is passionate about brand strategy and beauty, culturally savvy, trend-aware and is always proactively seeking out opportunities.
Responsibilities • Have a strong understanding of all the ways brands connect with people in today’s world – from traditional media to digital to social activations and beyond • Leverage research, data, social listening, beauty/fashion/culture trends and independent analysis to develop an understanding of what is most relevant to our business and our consumer; share it generously with the team. • Develop the right solution for every problem by understanding the audience, writing briefs, setting goals, and working with other strategic partners. • Understand the creative process and be able to inspire a creative team to think differently about a problem and arrive at fresh, new and interesting ideas. • Partner with the account team to ensure that strategic initiatives are relevant and actionable, and that business goals are met. • Develop good relations and rapport with the client and command attention and interest in presentations • Ensure use, adoption and learning of proprietary strategic tools.
Qualifications • 6-7 years in strategic brand planning/related experience in a traditional/digital agency setting • Category experience in beauty and/or fashion is a plus, CPG/global brand experience is ideal • Culturally astute, informed and interested in consumers and media behavior in markets beyond the • Passionate and knowledgeable about beauty and fashion, with a desire to work in the beauty category • Able to juggle multiple assignments at once and lead projects with multiple contributors • Clear, crisp and concise communicator with strong interpersonal, verbal and writing skills
About gotham Experts in beauty and fashion, gotham taps into the currency of desire to create work that shifts how a brand is perceived.
Our mission is to harness the creativity, immediacy, and humanity of the city we love and use it to inspire brands.
Our long-standing client relationships with companies like Maybelline New York, our creative partner for 30+ years, and collaborations with mega brands including essie Nail Color, MK Michael Kors, and Gloria Vanderbilt Jeans, lie at the core of our company. We may be global in scope, but we’ll always be boutique in spirit.
The salary range for this position is $45,000 to $160,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. #LI-DNI

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