Mitral Therapies Global Product Manager

4 weeks ago

Plymouth, United States Abbott Full time

The Opportunity

This position works onsite in our Plymouth, Minnesota location in the Structural Hearth Division.

Our Structural Heart business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease. We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that, guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.

The Mitral Therapies Global Product Manager (MTPM) is responsible for supporting the Divisions strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture.

This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value.

This “product champion” is the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives.

The MTPM is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, geo expansion, (through and including product discontinuation) clinical data drops, development of sales & educational tools and support materials, marketing specifications, marketing segmentation and positioning.

 The MTPM is responsible for assisting in the following activities for their product(s):

The MTPM is responsible for creating global demand for his/her product in a customer-centric manner by developing and overseeing execution of the marketing plan

Drive the development of sales & educational tools and support materials by attaining a thorough understanding of the products, procedure, and competition.

Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.

Scientific and Promotional Tool Creation: Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.

Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product.

Lead new product launches and assist with the development and execution of field support programs.

Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch.

Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide

Support R&D throughout the product development cycle (e.g. developing customer requirements) the development team.

Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact).

Deliver appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.

Travel in field to assess customer and field opinions on existing products and overall market climate

Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.

Develop product forecasts and track business performance against objectives and forecasts; formulate new approaches and strategies as needed.

Establish and develop key internal and external relationships, including cross functional teams, field teams and thought leaders.

External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.

Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.

Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines.

Must work within budget guidelines.

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

Bachelor degree in business, life sciences, engineering or related technical discipline.

Diagnostics or Healthcare Experience.

5 years Global Marketing Experience.

Preferred (our “Nice to Have”, but we will still encourage you to apply if you don’t have those)

MBA is desired.

Cardiovascular experience

*

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