Global Marketing Product Manager

2 weeks ago

Plymouth MN, United States Abbott Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.An excellent retirement savings plan with high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The Opportunity As the Global Marketing Product Manager (PM) of Downstream Cardiac Surgery, you will be responsible for defining and implementing an effective global go-to-market strategy for the franchise and its portfolio products. The ability and proven track record to develop new markets, influence and motivate cross functional teammates, exercise critical thinking, decisive decision making, while having depth of knowledge and technical expertise in medical devices are keys to success in this role. Projects will include development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This “product champion” is the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives.Strong analytical, written, verbal, and presentation skills are a must and medical sales experience a plus.What You’ll Work OnLead product launches.  Develop go-to market strategy and tactical plans and gain alignment with leadership and internal regional stakeholders.   Organize information in a logical concise manner.  Create positioning to drive adoption and to differentiate the product from the competition.Develop messaging and sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues.  Develop global sales educational/promotional pieces as appropriate: Initiate/manage/implement publications/ competitive comparisons to support business strategy as appropriate.Achieve Global product line sales and margin by driving execution of global marketing plan, tracking actuals vs. target and other key metrics, and adjusting tactics as needed to achieve targets. Develop marketing plan for product lines with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks.  Review and provide guidance on global pricing strategies.  Develop comprehensive global channel marketing efforts and requirements in managing development of promotional media in collaboration with regional stakeholders.Assess product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand in top regions, communicate to the appropriate internal stakeholders changes and key assumptions. Work with cross functional teams including Finance and Demand Planning.   Conduct formal market research. Understand questions that need answering, clearly and objectively define an objective around those questions.  Anticipate the potential outcomes and know what you will do with this information, communicate objective. Evaluate market research results and recommend actions.Drive global training initiatives around key product lines in line with regulatory and internal guidelinesBuild relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of Abbott products.Project Management:  Manages the marketing aspects of projects involving cross functional groups.Required QualificationsBachelor’s degree with at least 4 years of related experienceStrong written and verbal communication capabilities requiredWilling to travel 25%, including extended overnight and globalMust be proactive and results orientedProficiency with Microsoft Office suite of applicationsDemonstrated leadership, strategic thinking, and analytical skillsPreferred QualificationsMBA Class III device product launch experienceMarketing or Marketing Communications experienceApply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.The base pay for this position is $109,300.00 – $218,700.00. In specific locations, the pay range may vary from the range posted.Job SummaryJob number: 31084525Date posted : 2024-04-10Profession: MarketingEmployment type: Full time

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