Senior Director of Content Marketing

Found in: Talent US C2 - 2 weeks ago

Fort Wayne, United States Sweetwater Full time
Job Requirements

Sweetwater, the nation’s #1 online retailer of music instruments and pro audio gear, is seeking a Senior Director of Content Marketing to lead our strategic content initiatives. For over 40 years, Sweetwater has been the music makers go-to resource for the best information, advice, and guidance. As Senior Director of Content Marketing, the ideal candidate will understand content’s role in not only the shopping journey, but its ability to establish credibility, provide differentiated value, and endear Sweetwater to music makers and creators everywhere through impactful storytelling. 

 

As a function of Marketing, the Senior Director of Content will be accountable for Sweetwater’s content marketing strategy from idea to delivery to ensure our content resonates with key audiences, drives action, meets business objectives, and fully expresses the brand while being carefully crafted for optimized performance. If you have content marketing experience and possess an ability to inspire, lead large creative teams (strategists, writers, producers, directors, content creators), Sweetwater would love to chat with you 

 

Job Responsibilities

  • Leads and manages the planning, reporting, editing, production, measurement, and presentation of content.
  • Build a content engine responsible for programming, calendaring and creative development of content supporting various content platforms and channels.
  • Conceptualize, develop, and ensure progress against the annual content roadmap for the company, determining strategic objectives, initiatives, and projects for the content team.
  • Create/maintain a content strategy framework for quarterly and monthly plans.
  • Gain deep understanding of customers and prospects to motivate them.
  • Create measurement and processes to continually measure and optimize content’s influence on our business objectives.
  • Motivate, inspire, energize, and lead a team of content creators, collaborating with other departments and adjacency stakeholders.
  • Provide day-to-day leadership and management that catalyzes content innovation at various stages of the customer journey; ensures ongoing content quality, accuracy, and engagement.
  • Work with writers, editors, video creatives, creative directors, and marketing managers to concept campaign ideas and experimentation plans.
  • Master various content formats and distribution channels.
  • Manage website content sections and ensure SEO best practices.
  • Performs other duties as assigned.

 

Qualifications

  • 10+ years’ experience with development of content and marketing strategies with a strong focused on digital marketing.
  • Extensive experience with product content, eCommerce content, content storytelling, original content creation, story making, content programming. Extensive experience and comfort with change management; experience with large-scale organizational change efforts
  • Strong commitment to engaging and delighting customers.
  • Must have demonstrable experience both managing writers, and writing content
  • Excellent written, verbal, and interpersonal skills.
  • A strong attention to detail, both in editing and presentation
  • Experience in all content formats, including video and podcasting.
  • Knowledge of content distribution and measurement.
  • Ability to thrive in fast-paced environments.
  • Familiarity with MarTech and other analytics tools (HubSpot, Hootsuite, Salesforce, Google Analytics etc.).
  • Strong SEO skills.

Sweetwater “Ideal” Team-Player

  • WOWs The Customer - Deep passion and desire for creating amazing customer & colleague experiences
  • Gets Things Done - Great work ethic and moves with a sense of urgency
  • Obsesses over the Details – committed to paying attention to the details
  • Drives Continuous Improvement – Always focusing on effective and efficient work and way to get better
  • Develop the Future – committed to pursuit of growing personally & professionally and has a focus on bringing your colleagues along with you on that journey

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater


Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.



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