Marketing Operations Lead Advisor
Found in: Talent US C2 - 2 weeks ago
An exciting opportunity to shape the work of Marketing at The Cigna Group This role is part of our Marketing Operations Center of Excellence. We are looking for a marketing process expert to work with our Business Marketing teams and Marketing Centers of Excellence to rethink & redesign how work gets done at scale. This role will be responsible for supporting the marketing strategies for our Evernorth business marketing team, with a focus on creating & supporting scalable processes & workflows that allow our Marketers to execute their programs & campaigns. This includes external teams too, including agencies and print vendors.
High-level Responsibilities- Consult with Marketing leaders to identify gaps and opportunities within the Marketing department, seeking Marketing processes that need to be developed or optimized
- Partner with stakeholders to document existing processes, and gather requirements for new processes (including approval steps and compliance checks)
- Design and implement end-to-end marketing workflows to drive internal efficiencies & external effectiveness of Marketing programs & campaigns
- Be a Subject Matter Expert for Marketers who bring process challenges to you
- Support Evernorth Business Marketing team to streamline the way they execute strategic programs & campaigns
- Configure Marketing Project Management System based on workflow requirements, including intake forms, and re-useable templates for repeatable work
- Inject modern-day marketing technology into all workflows, including automation & artificial intelligence
- Measure & analyze the performance of all processes, and visually show where work is flowing quickly and slowly
- Continuously consider what comes before and after every step, across all people & technology — both within Marketing and outside of Marketing
- Be a Subject Matter Expert for the Wrike project management system, to enable projects to move forward on-time & on-budget
- Lead training for related marketing technologies and workflows used by Marketers to manage their work
- Document best practices and deliver oversight to keep Evernorth projects moving forward
- Bachelor's degree in related field; MBA or other Master's degree nice-to-have
- 5+ years of relevant work experience for large and complex organizations
- Deep experience configuring work management systems such as Wrike, Workfront, Asana or Monday; Wrike Certified Professional a plus
- Experience with workflows that exist between an Enterprise and an agency
- Experience with Agile Marketing; Kanban, Scrum, or similar
- Analytical mindset that can understand complexity, yet strives for simplicity
- Focused on getting work done properly with the least number of teams, people, and steps
- Understanding of the RACI framework (Responsible, Accountable, Consulted, Informed), and how it can be translated into streamlined workflows that contain only what is absolutely required, and nothing more
- Ability to help Marketing understand the cost to produce assets using internal and external labor
- A belief that a process is never fully optimized, and should always be monitored, reviewed, refined, and simplified
- Strong project management skills; able to define tasks, establish schedules and influence partners to deliver on strategic objectives on-time and on-budget
- Ability to work effectively in dynamic, rapidly changing, team-based environment (Must balance high-priority, long-term projects with short-term, immediate deadlines. Proven ability to lead in a heavily matrixed environment)
- Ability to foster collaboration and value other’s perspectives and gain support and buy-in for organizational proposals
- Familiar with products from the Adobe and Salesforce marketing suites
- A passion for innovation, including automation, and GenAI
- Ability to work from a Cigna office 50% of the time
Preferred office locations include: St. Louis, Bloomfield, CT, NYC (Midtown), Philadelphia (open to other locations depending on experience)
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