Product Marketing Manager Associate, Knee

3 weeks ago

Naples, United States Arthrex Full time
Essential Duties and Responsibilities:
  • Work closely with the Product Marketing Manager and Product Director of team to develop and manage promotional planning and execution for products and brands at Arthrex.
  • Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families.
  • Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
  • Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
  • Annually present marketing plans to the leadership team and the Product Management (PM) team
  • Lead a monthly review of progress and updates for the Product Director and PM team.
  • Meet regularly with MarComm leadership to discuss priorities and timelines for product promotional assets and campaigns
  • Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
  • Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
  • Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
  • Establish and review marketing analytics to support messaging, product focus, and promotional planning
  • Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
  • Work closely with the team’s project coordinator to effectively move assets through the review and approval process in the MRM system
  • In-office, Naples, FL- based position; not remote
  • Travel for training, meetings, and trade shows may be required up to 25%

Education and Experience:

  • Bachelor’s degree required; preferably in business, marketing, engineering or clinical.
  • 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required.
  • Experience in the medical products industry highly preferred.
  • Orthopedics experience is preferred.

Knowledge and Skill Requirements/Specialized Courses and/or Training:

  • Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
  • Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.
  • Excellent public speaking and presentation skills are required.
  • Proven success in developing and executing promotional campaigns for product launches.
  • Ability to develop strategic marketing plans.

Arthrex Benefits

  • Medical, Dental and Vision Insurance
  • Company-Provided Life Insurance
  • Voluntary Life Insurance
  • Flexible Spending Account (FSA)
  • Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
  • Matching 401(k) Retirement Plan
  • Annual Bonus
  • Wellness Incentive Program
  • Free Onsite Medical Clinics
  • Free Onsite Lunch
  • Tuition Reimbursement Program
  • Trip of a Lifetime
  • Paid Parental Leave
  • Paid Time Off
  • Volunteer PTO
  • Employee Assistance Provider (EAP)

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