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Programmatic Media Planner
4 months ago
The Programmatic Media Planner/Buyer plays an integral role is supporting the management, execution, and reporting of Caesars’ programmatic display and paid social advertising channels. This role actively contributes to the strategy of media planning and buying across the online programmatic ecosystem. With an understanding of campaign goals and objectives, the programmatic planner is expected to create, launch, and maintain programmatic ad campaigns. Additionally, the programmatic planner will provide actionable campaign insights to both internal teams and key stakeholders as a part of an omni-channel marketing plan.
The Programmatic Media Planner/Buyer provides cross-functional support inside and outside of the organization to meet department goals of improved efficiency and revenue growth. This position is best suited for a candidate who thrives in a fast-paced, collaborative environment with a strong understanding of omni-channel marketing and a passion for continuous testing and optimization.
KEY JOB FUNCTIONS :
Create, launch, maintain and optimize online advertising campaigns within DSP and social media platforms
Manage creative trafficking and set-up campaign ad tracking within Google Campaign Manager
Analyze campaign performance and make recommendations for monthly optimizations
Actively contribute to the media planning strategies and buying across all channels
Independently evaluates multi-channel proposals and works with management on securing partners on media plans and follows protocol in purchasing guidelines
Works as an intermediary between Caesars Strategy and Activation teams in communicating requests
Compile month end reporting analysis and commentary for marketing stakeholders
Track media expenditures to ensure budget compliance and reconcile media flowcharts
Collaborate with media team members to resolve billing issues
Other duties as assigned
EDUCATION and/or EXPERIENCE:
2+ years of programmatic campaign management and ad trafficking experience
2+ years of digital media analytics experience
QUALIFICATIONS:
Experience with Google Campaign Manager, Google Display & Video 360, The Trade Desk or other Demand-Side Platforms (DSP) and Facebook Ad Manager required
Experience with Adobe Audience Manager or other Data Management Platforms (DMP) preferred
Must have a proactive mindset with the ability to make data-driven decisions
Candidates should be very detail-oriented, organized, and self-motivated
Must be able to collaborate with internal Caesars marketing teams and external partners
Passionate understanding of digital advertising with proven analytical ability to apply learnings
Excellent communication skills and proficiency in Microsoft Office Suite
