Campaign Manager, Social

Found in: Talent US C2 - 2 weeks ago

Chicago, United States PlatformGSK Full time
Job Description

The Campaign Manager is responsible for developing all elements of a paid media plan strategy all the way through flawless activation in-platform. The Campaign Manager must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. They will have a keen understanding of paid social and how to leverage various ad types and objectives to drive results.

 

Responsibilities

  • Strategy:
  • Assist in overarching paid social media strategy development for top tier clients
  • Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
  • Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
  • Manage social campaign budgets, including media authorizations and management of billing reconciliation process in Prisma
  • Interact daily and maintain rapport with digital media publishers and clients
  • Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Other responsibilities as assigned
  • Activation:
  • Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for account portfolio
  • Provide consistent optimization of paid social campaigns to exceed client expectations
  • Create and monitor advertising campaigns using platform UI's across various paid social media channels including Meta, Twitter, LinkedIn, TikTok, Pinterest, and Snapchat
  • Recommend, implement and report optimization recommendations for performance improvements.
  • Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals
  • Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations
  • Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing
  • Brainstorm and implement new ways to improve advertising and engagement on Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients
  • Manage internal and external communication during all phases of an active social campaigns lifecycle
  • Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed

Qualifications

  • Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study
  • 1-2 years experience in social media, advertising or related field
  • Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)
  • Experience with various social platforms (Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat) a plus
  • Experience analyzing data and market research
  • Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus
  • Must be a self-starter, with strong media agency planning and organizational skills
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Strong time-management and organizational skills
  • Strong written and verbal communication skills with the ability to present to peers and clients
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes


Additional Information

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

24-3967

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