Brand Development Specialist

1 month ago

Dallas, United States Green House Agency Full time

Job Summary:


The Deep Eddy Brand Development Specialist (BDS) is a dedicated brand resource within the division, anchored in a focus market, and responsible for driving consumer awareness and growth for Deep Eddy across the category. Through the direction of the Regional Marketing Manager (RMM) and National Program Director (NPD), the Brand Development Specialist is a multi-channel consumer marketing expert and will serve as the voice and face for Deep Eddy Vodka within the local market.

Major Responsibilities/Activities: On-Premise Consumer Programming  Serve as a resource to key accounts to develop tailored 360 consumer-centric programs and initiatives that align with Deep Eddy Vodka’s core brand objectives, pillars, and messaging.Negotiate and execute localized consumer-centric account programming that ensures optimal brand visibility, utilization, promotions and leveraged sales opportunities.Monitor and evaluate performance metrics, identifying areas for improvement and implementing strategies to enhance brand presence and profitability. Local Field Marketing & Program Execution  Plan and execute localized field marketing campaigns that align with national brand programs, considering regional nuances and preferences to effectively reach the target audience.Integrate program messaging across various marketing channels, including but not limited to, digital platforms, traditional media, PR, Influencer, events, in-store and guerilla programming.Forge strategic partnerships with relevant influencers and brands that align with Deep Eddy Vodka’s DNA to amplify program and brand visibility and credibility. Brand Advocacy & Education  Act as the primary spokesperson and advocate for Deep Eddy Vodka within the local market, delivering training programs, presentations, organizing events, and engaging with stakeholders to promote brand awareness and loyalty. Consumer & Competitive Insights  Conduct thorough market research and analysis to gather consumer insights, identify trends, and understand competitors’ strategies, providing recommendations to enhance Deep Eddy Vodka’s market position. Minimum Requirements: Bachelor's degree plus 4 to 5 years of event execution and marketing or sales experience within the beverage or CPG industry Networking skills: Ability to build and maintain relationships within accounts, communities and organizations. Creative thinker with an ability to create and plan events that incorporate multiple media/channel consumer touch-points Strong communication and presentation skills including expertise developing PowerPoint presentations Resourceful and understands how to get things done by leveraging opportunities against multiple resources Experience managing a budget Willingness to work unconventional hours (late nights and weekends) Travel out of immediate market as needed Compensation:   Competitive annual salary plus bonus Monthly car, communication, and wellness allowances Medical, vision, and dental available ​​​​​​​#IND123

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