Email Marketing Specialist
2 weeks ago
Email Marketing Specialist
Overview
Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity
Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to: Tuition Reimbursement Pet Insurance Adoption Reimbursement Benefits Variety of Associate Discounts Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
Responsibilities
The ideal Email Marketing Specialist is motivated, results-oriented and committed to providing outstanding customer experience for our potential Brookdale residents every day. The Email Marketing Specialist will be responsible for creating, building, and optimizing Brookdale’s community email marketing program in support of lead generation and advancement activities.
Design, code and deploy emails that drive users to take action and engage with our Brand. Monitor campaign performance and provide recommendations to optimize and expand existing programs that align with brand goals and initiatives. Work with account management team on incoming email communication requests, including creation and execution of corporate and community requested emails. Develop cross functional relationships to ensure consistent brand messaging, alignment and compliance across marketing materials. Manage and track incoming requests using project management tools, and ensure deadlines and goals are met. Assist Email Team with Opt Out Inquiries, Ad-hoc contact downloads, proofing and other functions as needed. Other responsibilities as assigned.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Qualifications
Education and Experience
Bachelor’s Degree in Marketing, Communications, Business Administration or other related field required. 3-5 years of experience required. Technical email production experience and knowledge of HTML, Excel, responsive email design (Dreamweaver and SQL a plus).
Knowledge and Skills
Strong project management and organizational skills. Understanding of email marketing concepts, testing opportunities, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation. Ability to work independently as well as collaboratively and be persistent. Excellent positive and productive interpersonal, oral and written communication skills. Knowledge of senior living or healthcare a plus.
Physical Demands and Working Conditions
Standing Walking Sitting Use hands and fingers to handle or feel Reach with hands and arms Stoop, kneel, crouch crawl Talk or hear Ability to lift: up to 25 pounds Vision Requires interaction with co-workers, residents or vendors Requires Travel: OccasionallyBrookdale is an equal opportunity employer and a drug-free workplace.
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