Multimedia Marketing Specialist

6 months ago

Elmira, United States Nexstar Media Group Full time

The Multimedia Marketing Specialist consults with local businesses and organizations to provide customized marketing and advertising solutions utilizing a portfolio of local/ national broadcast television programming, event sponsorships and a broad portfolio of digital media products including streaming and on demand video. Our NBC television affiliation provides outstanding opportunities for local placement within news content, sports and entertainment programing including but not limited to NFL, NBA, MLB, NASCAR, PGA, and NCAA sports coverage. Our broadcast television and online content allows our Multimedia Marketing Specialists to provide advertising and marketing solutions offering strong consumer engagement and targeted campaigns designed to drive sales and promote client brands.

Prospects for new client engagement through a combination of online research, management recommendations and local business networking to identify key decision makers within each organization. Maintains a portfolio of assigned client accounts and develops new business relationships. Prepares and presents recommended advertising and marketing solutions to clients utilizing Nexstar Media advertising products. Develops creative commercial concepts in partnership with our production team to create a strong advertising message for consumer engagement. Demonstrates to customers how our recommended custom advertising and marketing strategies will help promote their products or services in the most effective way possible. Participates in ongoing company training and weekly team/individual meetings with management. Performs other duties as assigned.

Preferred Skills:

Bachelor’s degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. Minimum one year’s experience in sales, marketing or customer service. Valid driver’s license with an acceptable driving record. Proficiency with Microsoft Office products.

COMPENSATION: COMMISSION

About Us

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.

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