Director of Marketing

2 weeks ago

Grand Rapids, United States The Kendall Group Full time

Position: Director of Marketing Location: Grand Rapids, MI Job Id: 1717 of Openings: 1 Director of Marketing About The Kendall Group The Kendall Group seeks a talented, creative, self-motivated individual for our Director of Marketing. The Kendall Group is comprised of seven divisions with 75+ locations in eleven states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career. Why The Kendall Group? Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you'll have opportunities to learn and grow while being coached and mentored along the way. We're that company where people stay We're proud to say that more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you'll work alongside incredible people who care about your success. Role Summary: Reporting to the Director of Customer Experience, the Director of Marketing is a key member of the senior leadership team and is responsible for overseeing the marketing and digital commerce teams, providing a full complement of marketing and digital commerce services to The Kendall Group business units. This responsibility involves assessing, creating and executing the company's marketing and digital strategy and related plans. The Director will then work with their respective teams and regional leadership to operationalize and execute the plan objectives. The role will also be responsible for providing leadership around Kendall's Digital channel strategies - leveraging digital technologies to refine and develop new business processes, help with cultural adoption, and creating better customer experiences necessary to meet changing business, market, and customer requirements. The role works with the leadership team to help operationalize our commercial plans and ensures all required job responsibilities are performed to the company's standards. Reporting to the Director of Marketing are the marketing and digital commerce team members. Exciting work you will do: The essential duties and responsibilities of the Director of Marketing will consist of, but are not limited to, the following: Define and develop the marketing and digital channel strategic direction and execute a comprehensive plan aligned to the organization's goals and objectives for market and revenue growth and improved customer satisfaction Translate the strategy into tactical plans that drive the results through team accountability Align communication, people, culture, processes, resources, and systems to ensure effective implementation and delivery of required results with speed, agility, high standard of quality, and within budget Build a talented team by setting high standards for personal and team success and holding team accountable by coaching, mentoring, and supporting them using effective measurement methods to monitor progress toward goal attainment Lead and collaborate with cross-functional teams and external agencies to develop marketing and digital assets across a range of media including print, digital, social, and events platforms Establish processes to generate customer and competitive insight; leverage insights to drive market and revenue growth Oversee development and execution of competitive sales and marketing initiatives in collaboration w

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