Senior Marketing Manager

2 weeks ago

Charlotte, United States Duke Energy Full time
More than a career - a chance to make a difference in people's lives.

Build an exciting, rewarding career with us - help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits.

Position Summary

This is the career/senior level of the Marketing Consultant job hierarchy. Employees at this level manage work in areas of specialization, with minimal supervision. Incumbents are expected to develop advanced skills and to have the ability to work independently, with guidance limited to unusual or complex projects or issues. They are fully competent in use of concepts. They identify problems, develop solutions and take actions to resolve. Senior Marketing Manager represents a level at which career may stabilize for many years.

Responsibilities
  • This position supports marketing for Piedmont Natural Gas, with a focus on Home Protection Plans, Green Edge, and generator sales, as well as customer communications support for the PNG Aged Meter Replacement Project.
  • Plans, develops, executes and tracks marketing plans and all associated campaigns for customer facing programs, products, including creative strategy and channel alignment. This position has responsibility for assignments with increasing scope and complexity in both inside as well as outside the scope of typical responsibility.
  • Ensures the translation of product goals into marketing goals to ensure that annual market plans are developed and then executed as planned, including dynamic customer targeting. The decisions this position makes may affect the results of the work group and may have some impact on major projects or department results.
  • Works with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels and paid and earned media opportunities. This position works directly with Corporate Communications on creative development that meet product goals and aligns with the brand.
  • Works with Marketing Insights to analyze and understand market research results. Sets strategies and plans accordingly to focus on customer needs and wants, including the preferred communication channels to optimize user experience.
  • Uses marketing analytics to inform campaign development, set measurements and objectives, and analyze performance. Develops channel plans, secures marketing channels and works with Marketing Strategy to identify cross-selling opportunities.
  • Anticipates internal and/or external challenges and/or regulatory issues; provides advice and technical expertise in marketing execution. Serves as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing plans. Responsible for all outbound marketing quality assurance procedures to protect customer data and adhere to brand standards.
  • Accountable for the development of product marketing budgets, managing to budgeted costs and ensuring that strategic cost alignment and accepted ROI are continuously within the Customer Solutions road map.
  • Maintain a high degree of knowledge on best practices in marketing and strategic insight on current and new marketing outreach channels and emerging trends.
  • Partner with the PNG Aged Meter Replacement Project team to develop and execute a seamless customer communication journey in coordination with external vendors as necessary.
Required/Basic Qualifications
  • Bachelor's degree
  • In addition to required degree, five (5) years related work experience
Desired Qualifications
  • Master's degree
Additional Preferred Qualifications
  • Experience leading, managing, and executing marketing campaigns and content strategies for energy related products & services.
  • Knowledge of marketing automation, direct marketing, and paid advertising.
  • Agency or client-side marketing or communications experience.
  • Proficient in advancing application of marketing theories and principles, making sound recommendations and preparing and presenting recommendations
  • Ability to build and manage relationships with diverse stakeholders, both internal and external, including outside marketing agencies and consultants
  • Good written and oral communication skills
  • Proficient in principles of project management
  • Experience in the utility industry
  • Customer specific experience
Working Conditions
  • Hybrid - Work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable commute to the designated Duke Energy facility.
Specific Requirements
  • Minimum of 5 years work experience OR 4 years work experience with a Masters degree


Travel Requirements
5-15%

Relocation Assistance Provided (as applicable)
No

Represented/Union Position
No

Visa Sponsored Position
No

Posting Expiration Date
Thursday, May 9, 2024
All job postings expire at 12:01 AM on the posting expiration date.

Please note that in order to be considered for this position, you must possess all of the basic/required qualifications.

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