Senior Product Marketing Specialist

2 weeks ago

Columbus Grove, United States Consolidated Communications Enterprise Services, I Full time

Major Duties Classification: Exempt / Non-Bargaining Position may be located remote. #LI-Remote Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve. Our team of 3,200 is dedicated to doing more for our customers. We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service. The Senior Product Marketing Specialist will report to the Director of Product Marketing within the broader corporate Marketing team. This role will lead the carrier marketing strategy and product marketing implementation with the Sales Leadership team, Product and external marketing agencies as needed. Responsibilities Strategy - Develop and execute a comprehensive carrier marketing strategy that aligns with the overall marketing strategy and company objectives. Lead, mentor, and inspire the product marketing team to deliver high-impact results. Positioning - Develop product positioning and ensure messaging differentiates products in the market. Develop carrier positioning and ensure messaging sets Consolidated apart from other providers. Help develop and maintain personas for the various types of carrier customers and help sales identify and build messaging appropriate for Consolidated's carrier strategy. Demand generation - Responsible for strategy and management of the marketing programs that drive demand for commercial products sold through the carrier sales team. Includes promotion of the Consolidated Communications brand and solutions portfolio to current and potential new carrier customers. Retention - Work with the broader marketing team to build the strategy and management of the marketing programs that improve customer experience and loyalty and reduce churn. Includes promotions and marketing program implementation, and targets retention for carrier customers Sales enablement - Communicate the value proposition of the products to the Consolidated carrier sales team and their customers, and ensure sales tools are in place that support the selling process. Support Sales in trade show and networking event strategy and execution, including development of pre-event material and post event follow-up. Product / network launch - Ensure our customers and prospects are aware of new products, as well as product upgrades or changes. Activate customers with access to new information about on-net, near-net and off-net locations and planned new fiber build areas. Includes ongoing direct communications, as well as developing internal reference documents, customer collateral, email notifications and e-newsletter content, social media posts, etc. Market profile - Serve as the expert on the carrier community, including how they select and position providers for potential sales. Interact with carrier customers at events. Garners input from carrier sales managers and the commercial sales leadership team. Market intelligence - Maintain a thorough understanding of carrier market and key players. Identify opportunities and competitive threats. Develop strategies accordingly. Key Deliverables: Carrier-specific strategic marketing plans Product marketing for our network and data services Sales presentations on product, company value proposition, and competition Marketing performance reporting Product/network FAQs for carrier sales reps and customers Case study and testimonial write-ups SEO-optimized website content, campaign landing pages Market research, analysis Event strategy, on-site brand presence/mess

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