Vertical Marketing Manager

2 weeks ago

Brea, United States ViewSonic Full time

Supervision

Reports to: Director, Marketing Communications

Come grow with us

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating over 3 decades of excellence, carrying on the same entrepreneurial spirit and innovation we've had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.

Your Role and Impact

We are seeking an experienced and highly motivated Vertical Marketing Manager (VMM) to lead our marketing efforts in the public sector, including federal, and SLED sectors. The ideal candidate will have a deep understanding of the government market, including its trends and challenges. You will be responsible for developing and executing marketing strategies, building content and marketing campaigns that effectively target customers and drive revenue growth, dealing with RFPs and processes at the federal and state level. You will oversee RFPs and determine requirements, product needs, and timelines in collaboration with internal Sales and PM teams.

Day to Day Responsibilities

  • Develop and execute marketing strategies to effectively target government customers, including federal, state, and local agencies
  • Conduct market research and analysis to stay up-to-date on government market trends, competitive landscape, and customer needs
  • Develop and execute multi-channel marketing campaigns, including email, social media, webinars, events, and content marketing
  • Create compelling marketing collateral and messaging that effectively communicates the value of our products and solutions to government customers
  • Collaborate with the sales team to identify key accounts and develop account-specific marketing plans
  • Build and maintain relationships with key public sector customers, industry associations, and other stakeholders to strengthen our brand and reputation in the market
  • Work closely with internal teams, including product management, sales, and customer success, to ensure alignment on marketing strategies and initiatives
Your Profile
  • BA in Marketing, Business Administration, or related field
  • 7+ years in marketing with a focus in the government space
  • Deep understanding of the public market, including its trends, challenges, and opportunities
  • Strong understanding of marketing principles and practices, including account-based marketing and demand generation
  • Proven track record of developing and executing successful marketing campaigns
  • Excellent written and verbal communication skills, with the ability to communicate complex concepts to both technical and non-technical audiences
  • Strong analytical skills, with the ability to analyze market data and customer insights to inform marketing strategies
  • Excellent project management skills, with the ability to manage multiple projects simultaneously
  • Ability to work effectively in a team environment and collaborate with cross-functional teams
  • Passion for technology and visual display is a plus
What's in it for you:
  • Medical, Dental and Vision insurance options
  • 401k with company match
  • Paid Time Off
  • Company provided equipment
Work Environment & Requirements
  • Office Presence: Hybrid; 3 days in office, 2 days local offsite
  • Environment: Normal office conditions
  • Physical Effort: Work requires infrequent physical demands
  • Hazards: Negligible, little or no exposure to hazards


At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.

  • Vertical Marketing Manager

    1 month ago

    Brea, United States ViewSonic Corporation Full time

    Job DescriptionJob DescriptionSalary: 116-138KSupervisionReports to: Director, Marketing Communications  Come grow with us!Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating over 3 decades of excellence, carrying on the same entrepreneurial...

  • Vertical Marketing Manager

    4 weeks ago

    Brea, United States ViewSonic Corporation Full time

    Job DescriptionJob DescriptionSalary: 116-138KSupervisionReports to: Director, Marketing Communications  Come grow with us!Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating over 3 decades of excellence, carrying on the same entrepreneurial...

  • Regional Marketing Manager

    5 days ago

    Brea, United States Champions Group Holdings Full time

    Based in Orange County, CA, Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long-term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC,...

  • Marketing Assistant

    4 hours ago

    Brea, United States State 31 Wines Full time

    State 31 Wines has offered a simple way to save our customers time and money on wines they love the most. State 31 Wines is an online wine store run by Rick and Nicole, a father-daughter duo, operating out of our family home. Before this company was created, our knowledge of wine and the industry was minimal. Here we are now, with a fantastically curated...

  • Director of Brand and Marketing

    4 weeks ago

    Brea, United States Ride Aventon Full time

    Aventon is the first e-bike company designed for the real world. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion. We...

  • Email Marketing Specialist

    2 weeks ago

    Brea, United States Champions Group Holdings Full time

    Job DescriptionJob DescriptionBased in Orange County, CA, Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning, and plumbing services. With the mission to maintain long-term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a...

  • Intern, Marketing

    2 weeks ago

    Brea, United States Yami Full time

    Job Description About Yami: Founded in 2013, Yami's mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine's fastest growing start-up on the "Inc. 500 List.", we're committed to connecting people with authentic food, beauty, home, and...

  • Sales Marketing Coordinator

    5 days ago

    Brea, United States NodeFlair Full time

    Job Description:1. Job Description:•Communicate, discuss and negotiate with customers and suppliers in a professional, timely and efficient manner•Manage request for quotations for the customers, while providing quality service in accordance to company guidelines•Process sales orders via e-mail, fax, phone etc. accurately and efficiently•Marketing...

  • Sales Marketing Coordinator

    5 days ago

    Brea, United States NodeFlair Full time

    Job Description:1. Job Description:•Communicate, discuss and negotiate with customers and suppliers in a professional, timely and efficient manner•Manage request for quotations for the customers, while providing quality service in accordance to company guidelines•Process sales orders via e-mail, fax, phone etc. accurately and efficiently•Marketing...

  • Marketing- Media Specialist, bilingual Korean

    2 weeks ago

    Brea, United States cesna Full time

    Job DescriptionJob Description[Position]Marketing Associate (Media Specialist)[About Our Client]Our client brand is celebrating 50 years of craft in 2024, Its journey began with a sole vision: to revolutionize the headwear industry with caps that disrupt the golden standard. Devoted to the craft of lasting quality and precision in every stitch and detail,...

  • Bilingual Marketing Associate

    5 days ago

    Brea, United States CESNA Full time

    [Position] Bilingual Marketing Associate (English/Korean) (Media Specialist) [About Our Client] Our client brand is celebrating 50 years of craft in 2024, Its journey began with a sole vision: to revolutionize the headwear industry with caps that disrupt the golden standard. Devoted to the craft of lasting quality and precision in every stitch and detail,...

  • Bilingual Marketing Associate

    2 weeks ago

    Brea, United States cesna Full time

    Job DescriptionJob Description[Position]Bilingual Marketing Associate (English/Korean) (Media Specialist)[About Our Client]Our client brand is celebrating 50 years of craft in 2024, Its journey began with a sole vision: to revolutionize the headwear industry with caps that disrupt the golden standard. Devoted to the craft of lasting quality and precision in...

  • Bilingual Marketing Associate

    2 weeks ago

    Brea, United States cesna Full time

    Job DescriptionJob Description[Position]Bilingual Marketing Associate (English/Korean) (Media Specialist)[About Our Client]Our client brand is celebrating 50 years of craft in 2024, Its journey began with a sole vision: to revolutionize the headwear industry with caps that disrupt the golden standard. Devoted to the craft of lasting quality and precision in...

  • Sales Marketing Coordinator

    1 day ago

    Brea, United States NodeFlair Full time

    Job Description:1. Job Description: •Communicate, discuss and negotiate with customers and suppliers in a professional, timely and efficient manner •Manage request for quotations for the customers, while providing quality service in accordance to company guidelines •Process sales orders via e-mail, fax, phone etc. accurately and efficiently...

  • Sales Marketing Coordinator

    2 weeks ago

    Brea, United States NodeFlair Full time

    Job DescriptionJob Description1. Job Description:· Communicate, discuss and negotiate with customers and suppliers in a professional, timely and efficient manner· Manage request for quotations for the customers, while providing quality service in accordance to company guidelines· Process sales orders via e-mail, fax, phone etc. accurately and...

  • Sales Marketing Coordinator

    4 weeks ago

    Brea, United States NodeFlair Full time

    1. Job Description:· Communicate, discuss and negotiate with customers and suppliers in a professional, timely and efficient manner· Manage request for quotations for the customers, while providing quality service in accordance to company guidelines· Process sales orders via e-mail, fax, phone etc. accurately and efficiently· Marketing and contacting...

  • Director of Sales and Marketing

    4 days ago

    Brea, United States Silverado Full time

    Be a leader with a memory care innovator! Be part of a renowned team at Silverado, a Fortune Magazine Best Workplace in Aging Services, where exceptional care meets exceptional careers! For 27 years, Silverado associates have wholeheartedly delivered unmatched care and enriched the lives of those we’ve been privileged to serve. At Silverado, we prioritize...

  • Director of Sales and Marketing

    3 weeks ago

    Brea, United States Silverado Full time

    Be a leader with a memory care innovator! Be part of a renowned team at Silverado, a Fortune Magazine Best Workplace in Aging Services, where exceptional care meets exceptional careers! For 27 years, Silverado associates have wholeheartedly delivered unmatched care and enriched the lives of those we’ve been privileged to serve. At Silverado, we prioritize...

  • Entry Level Management

    1 month ago

    Brea, United States Prime Tech Enterprise Full time

    Are you a highly motivated individual with a passion for sales and promotional marketing? We are currently seeking an Entry-Level Management Trainee to join our spirited team. This role is designed to provide comprehensive training and hands-on experience in sales and promotional marketing, preparing you for a successful career in management within our...

  • Sales Manager

    3 weeks ago

    Brea, United States Safran Full time

    The Sales Manager is responsible for the development, implementation and follow-up of a sales plan that will create opportunities for the proliferation of the company’s products and services to commercial airline operators. Duties and Responsibilities: Cultivate successful customer relationships that focus on mutual benefits, maximize the partnership...