Field Marketing Manager

4 weeks ago

New York, United States International Dairy Queen, Inc. Full time

Job Description

This role will be under Synergize. Synergize is the paid search arm of Saatchi & Saatchi and they are a hyper-focused agency dedicated to paid and organic search.​ Our goal is to drive auto intenders down the funnel quickly from awareness to purchase to retention.​ We achieve this with proven experience, first-to-market innovation, and class-leading support.

  • Review and manage the performance of Client SEM programs and plans

  • Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams

  • Serve as Client liaison to SEM execution team

  • Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies

  • Work with Regional Client on overall monthly and annual business goals and sales plans

  • Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff

  • Share and present SEM performance details to internal staff

  • As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program

  • Develop an understanding of the overall strategy, tactics and goals of SEM program

  • Become an internal and external ambassador for overall program effectiveness, success and performance

  • The Field Marketing Manager will be required to travel (25% to 50%) to their Client’s market, executing meetings and maintaining regular contact with key Client personnel

  • This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole

  • The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings

  • The position requires the reviewing and analyzing of dashboard data, identifying trends and developing insights

  • The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs

Qualifications:
Qualifications

  • 4+ years of relevant experience
  • Automotive Dealer and client communication experience highly preferred
  • Understanding and experience with SEM is a highly preferred
  • Advertising Agency experience is highly preferred
  • Prior experience working with Digital Advertising is a must
  • An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account
  • Prior experience in retail advertising or automotive category is a plus, but not required

Attitude:

  • Must assume a high level of enthusiasm and possess a positive, “team-first” attitude
  • Must be a self-starter: quick learner, intuitive, and proactive
  • Must have an outgoing and positive personality with a “nothing’s impossible” approach to daily tasks
  • Must be a “team player” embracing and enhancing the tone for the office and Agency culture

Presentation/Communication

  • Ability to effectively communicate strategy and performance details to Clients
  • Ability to effectively present in front of Groups
  • Excellent written communication skills
  • Exceptional meeting preparation
  • Adept ability to provide updates and share information to all reports

High degree of professionalism:

  • Strong focus on accuracy, attention-to-detail, and timeliness is a must
  • Must be able to respond well under pressure

Analytic & Strategic Skills:

  • Ability to analyze data and arrive at sound conclusions
  • Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans

Exceptional organizational and time-management skills:

  • A keen ability to prioritize workload and manage multiple tasks simultaneously
  • Ability to maintain productivity while working at a fast pace
  • Innate ability to organize logistics of core Client Group’s tasks and keep things on-track and on-time is essential

Computer Aptitude:

  • Thorough knowledge of Microsoft Word, Excel, and PowerPoint is a must

Additional Information

All your information will be kept confidential according to EEO guidelines.

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