Manager, Influencer Marketing

3 weeks ago

Minneapolis, United States Ovativegroup Full time
About Ovative Group:

Ovative Group is the premier independent media and measurement firm in the United States. We help change-makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.

About the Role:

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside our client teams to create holistic strategy tailored to our clients’ goals. The Manager of Influencer will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities of the Role:

  • Lead development of campaign and long-term strategy for Ovative clients across full-funnel program needs inclusive of influencer, creator, and content-oriented activations
  • Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities
  • Provide one-to-one, strategic campaign planning and negotiate contracts with influencers
  • Educate influencers on brand and expectations of content and campaigns
  • Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
  • Inform on influencer & social media platform trends and partnership opportunities
  • Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business
  • Document, analyze, and provide meaningful insights on campaign performance
  • Partner with internal paid media teams to integrate creator strategies and content into paid programs and amplification strategy
  • Lead direct reports, providing coaching and direction in the delivery of client work and internal initiatives
Qualifications and Skills Required:
  • Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators and how they integrate into a broader marketing strategy
  • 3-5 years in an Influencer Marketing role developing and executing strategy and campaigns
  • 5+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy
  • Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
  • Proven track record of developing and implementing influencer campaigns
  • Experience across influencer platforms that include Instagram, TikTok, Facebook and YouTube are required with additional diversified spaces like Twitch, podcast integration and other unique partner integrations preferred.
  • Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
  • Experience analyzing influencer-specific metrics and full funnel impact
  • Strong verbal & written communication skills and client management skills
  • Knowledge of Google Analytics, Tagger (or influencer management platforms) and affiliate integration a plus
Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Manager positions, our compensation ranges from $79,000 to $132,000, which is inclusive of a 20% bonus.

Benefits of Working at Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:
  • Access to all office spaces in MSP, NYC, and CHI
  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.
  • Flexible paid vacation policy
  • 401k match program
  • Top-notch health insurance options
  • Monthly stipend for your mobile phone and data plan
  • Sabbatical program
  • Charitable giving via our time and a financial match program
  • Shenanigan’s Day


Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you

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