Manager Marketing

4 weeks ago

Reynoldsburg, United States Tekwissen Full time
Overview:

Tekwissen the group, is a workforce management provider throughout the USA and many other countries in the world. The below job opportunity is to one of Our clients who is an American fashion retailer.

Position: Manager Marketing

Location: Reynoldsburg, Ohio, 43068

Duration: 5 Months

Job type: Contract

Work Type: Hybrid

Job Description:

  • Management level position responsible for overseeing various marketing print materials and activities with the intent of building the brand.
  • Designs and executes marketing programs, partnering with various departments (circulation, creative, merchants etc.).
  • Analyses data and identifies key issues/opportunities to build the brand.
  • Provides competitive analysis and recommends strategies to better compete in the marketplace.
  • Develops and executes in store marketing concepts.
  • May manage trademark applications and maintenance programs.
Other Responsibilities:
  • Creative thinker who can guide the adaptation of key marketing activities, launches, local holidays and high traffic moments with respect to cultural differences while staying true to the brand
  • Great communicator to share global learnings and inspire partners to build brand awareness locally
  • Collaborate cross-functionally (Visual/Store Ops/MP&A) to drive 360 campaigns
  • Understand customer and key business drivers within each region and influence the partner to optimize marketing opportunities
  • Provide Int'l partners with on-going brand marketing and campaign updates and ensure their understanding
  • Utilize marketing channel experience to be a thought partner to Int'l marketing teams
  • Manage specific Int'l partner relationships via weekly meetings, in-market visits and daily communication
  • Build relationships across franchise partners to share ideas and best practices
  • Leverage marketing hindsight from each region to drive continuous improvement
  • Provide guidance on marketing budget to be utilized appropriately across the region
  • Influence partner marketing organizational structure to support both the marketing fundaments as well as specific partner initiatives
  • Drive and evolve the Marketing on-boarding program to ensure its effectiveness
  • Collaborate with brand teams to influence seasonal marketing strategies that will drive the international business
  • Leverage the Teach, Test, Trust model with each partner
Must Have:
  • 5-7 years' experience across multiple marketing channels, preferably with international experience
  • Strong communication, presentation and influencing skills
  • Will to be hands-on, and roll-up sleeves
  • Acute sense of brand and customer intimacy
  • Ability to work cross-functionally, cross-culturally and build strong relationships
  • Positive, cooperative with a "can do" attitude
  • Flexible, innovative and creative - a problem solver who recognizes opportunities and quickly turns them into recommendations
  • Organized and detail oriented
  • Fast thinking and fast acting
  • Word, Excel, PowerPoint and Microsoft Office knowledge
  • Ability to travel as necessary

"TekWissen® Group is an equal opportunity employer supporting workforce diversity."

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