Field Marketing Manager New England

3 weeks ago


New York, United States Palo Alto Networks Full time

PALO ALTO NETWORKS® is the fastest-growing security company in history.  We offer the chance to be part of an important mission: ending breaches and protecting our way of digital life. If you are a motivated, intelligent, creative, and hardworking individual, then this job is for you  As the Palo Alto Networks field marketing leader for the United States New England and Northeast metro area , you have an incredibly big job to do. You will plan, execute, and measure a growing number of innovative direct and channel-centric demand generation marketing programs to grow sales pipeline and revenue for the fastest growing enterprise security company in history.  RESPONSIBILITIES:

  • Support of regional demand generation, pipeline and revenue objectives.
  • Create annual and quarterly marketing plans and targets for your sales region and annual and quarterly co-marketing plans with your top go-to channel partners in your region.  
  • Meet frequently with sales leaders, channel account managers, inside sales, and top reseller partners
  • Represent the overall marketing department and promote global programs, initiatives and launches in sales and channel partner meetings.
  • Develop and implement brilliant tactical marketing programs to meet goals with product marketing, global programs, external influencers, and your field marketing peers.
  • Design & execute 1:1, 1:few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Manage regional program budget and execution including discretionary MDF with channel partners
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
  • Communicate program status, action items, results, and deliverables across marketing and sales.

_QUALIFICATIONS: _

  • Proven track record executing innovative and multi-part event and demand generation programs in a B to B selling environment.
  • Ability to provide consultative input to senior sales leaders.
  • Clear understanding of how to work with Value Added Resellers and Distributors
  • Solid understanding of business management and operations, including finance/revenue/pipeline principles.
  • Able to engage customers and partners in dialogue about their business needs and security solutions.
  • Attention to detail and discipline to follow established policies and processes
  • Primary recruiting locations are the New England and Northeast metro areas. 

EXPERIENCE:

  • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company for 10+ years.  Experience with account-based marketing programs and large-account selling teams required.

Learn more about Palo Alto Networks here and check out our fast facts



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