Senior Director Sales

Are you a sales executive with experience in the outdoor industry, experienced with outdoor and sporting good chains and dealers? Are you able to lead a global sales team including responsibility for sales strategy, trade promotions, customer service, forecasting, and category management, and desire to be a part of the management team for a division of a leading outdoor company?

We are looking for a dynamic leader capable of driving strategic and profitable growth, leading a factory-direct sales team, plus manage rep groups, be a brand steward, able to drive partnerships with leading retailers, achieve excellence in new product placement, and expand distribution in a variety of channels across the US, Canada, and internationally.

If strategic sales leadership is your expertise and you want to combine it with your love of the great outdoors, then please consider joining our Johnson Outdoors team

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Old Town brings over 125 years of passion and authentic understanding in kayaks and canoes to drive the next great innovations on the water. Fast, compact, efficient Jetboil cooking gear elevates mealtime wherever adventure takes you.

We want people to get out and experience the great outdoors, and we create awesome gear to make sure people have the best experience possible - from launch to landing, and from planning and packing to breaking camp.

Check us out on www.oldtowncanoe.com and www.jetboil.com, or find us on Instagram, Facebook and TikTok

As our Sr. Director of Sales for our Watercraft and Camping businesses, you'll be responsible for accelerating sales growth across all sales channels including ecommerce - furthering our mission of getting more people outside to engage with the amazing awe of the great outdoors again and again.

Reporting directly to the Business Group Vice President, you will play a key role as part of the Senior Leadership Team, collaborating with Marketing, Operations and Finance to create the strategy and ensure alignment to achieve the growth goals of both businesses. You will create a culture of success, driving revenue and growth, and inspiring and developing your sales team to unlock their full potential.

If you love being highly effective with stakeholders to gain the best results for the business, if you are excited by the idea of working for a company with a mission you can truly believe in, then it is time for you to join the Johnson Outdoors family

Apply today

What you will be doing:

• You'll establish our sales organization as a "best in class" partner within the industry and with customers while achieving superior market penetration and merchandising compliance. You'll lead, train, develop and motivate Sales personnel internally and externally. You'll proactively facilitate development of effective and efficient plans/programs that achieve corporate and brand goals.
• You'll be our brand advocate, internally working collaboratively with cross-functional teams to ensure the "voice of the customer" is appropriately reflected in strategic and operational plans and programs; and externally ensuring that plans are successfully implemented within the market.
• You'll be the driver of plan accountability, responsible for the development and achievement the annual sales and profit plan. You'll provide regular sales updates to senior leadership and create and present plans to drive business as required, demonstrating appropriate financial acumen to support recommendations to senior leadership.
• You'll develop the market, promoting company brands and products and assuming senior level engagement with Rep groups and key direct accounts to ensure business focus and accountability. You'll maintain the operating budgets for accounts to ensure funds are optimized, and proactively perform post-event analyses, consistent with ROI guidelines.
• Customers will value your expertise. You'll be the person they remember and want to see again and again. You'll effectively listen to customers/prospects, identify business needs, and provide education on products, product features and how our products would benefit their business.

What you need to succeed:

• Bachelor's degree in Marketing, Communications, Business or equivalent
• 10 years of progressive experience as a consumer products sales leader
• A combination of larger company and outdoor recreation industry sales leadership experience strongly preferred
• A start-up mentality: resourceful, ambitious, agile, willing to roll sleeves up and work hands-on
• Demonstrated leadership skills to successfully influence others, lead work teams, set strategic direction and drive strategy into action
• Proven track record in sales and exceeding targets using data analytics, business planning tools and results-orientated approach
• Strong understanding and experience using category management principles to achieve goals
• Strong negotiation and problem-solving skills
• Excellent communicator and presenter; experience with all levels throughout an organization as well as with external partners and customers
• Significant domestic travel and some international travel required
• Comfortable working in a lean and fast-paced environment

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.

What you will receive:

• Share in the company's successwith competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans.
• Find work/life balancewith generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your careerwith performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoying a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products.
• Plan for your futurewith our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more.