Digital Marketing Specialist

4 weeks ago

Howell, United States Axelon Full time
Job Description: Omnichannel Marketing Specialist

Hybrid 50% Onsite

The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand, working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnershipsand MLR approval processes.

Purpose or objective of the job:
Serves as a dedicated point-of-contact for a brand and their digital and media agencies, ensuring seamless execution of omni-channel campaigns and tactics aligned to the brand strategy.

Key Responsibilities and Major Duties:

Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
Lead pull-through of DTC and HCP digital tactics and media programs that drive business impact
Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting and optimization of digital programs based on insights and analytics
Drive innovation by partnering with Brands, external partners and capabilities to develop innovative new digital tactics
Monitor project status and provide regular reporting on progress, challenges, and solutions
demonstrated digital and DTC/HCP program experience
demonstrated ability to track and manage annual digital programs

Specific Job Responsibilities:

Bachelor's degree with minimum 5-7 years industry (pharmaceutical, biotech or related marketing or media agency) experience.
Experience in pharmaceutical omnichannel strategy and digital marketing
Experience leading digital engagement, channel, and analytics activities
Proven ability to manage digital agencies, vendors, and cross-functional support teams
competence in developing, evaluating, and activating media plans
demonstrated ability to successfully navigate internal MLR review processes
Prior Digital or Media Marketing Agency experience is a plus
Strong oral and written communication skills
Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, and Veeva CRM

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