Media Operations and Ad Tech Manager #PP

3 weeks ago

Newark, United States Avispa Technology Full time

Media Operations and Ad Tech Manager 1287603 #PP

A leading podcast and audiobook company is seeking a Media Operations and Ad Tech Manager. The successful candidate will be responsible for tag management solutions, global privacy policies, audience management platforms, and mobile marketing partner implementation. The ideal candidate has a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer. The company offers a great work environment

Media Operations and Ad Tech Manager Pay and Benefits:

• Hourly pay: $65-$85/hr (Pay varies based on candidate's experience and location)

• Worksite: Leading podcast and audiobook company (Newark, NJ 07102 - Hybrid, Open to remote candidates located in the United States)

• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program

• 40 hours/week, 6 Month Assignment

Media Operations and Ad Tech Manager Responsibilities:

• Be hands on with Adobe DTM ad tagging in Javascript for the U.S. marketplace (all digital) to track conversions, optimize campaigns and boost return on investment.

• Manage MMP (mobile marketing partner) day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.

• Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.

• Manage global privacy policies (U.S., GDPR and CPPA), including set up, reviewing tags and ensuring proper alignment.

• Use general ad operations and ad technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.).

• Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing.

• DMP tech setup, infrastructure, cross-device targeting/reporting, CDP.

• Management of Data Onboarders.

• Site troubleshooting.

• Deeplinking and DCO concepts.

• Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan.

• Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc).

Media Operations and Ad Tech Manager Qualifications:

• 5+ years of experience in media, advertising, or marketing (within the mobile space is bonus).

• Bachelor’s degree in Business, Marketing, Engineering or a related field of study.

• MBA or graduate degree preferred.

• Skilled in tag management solutions, global privacy policies, audience management, and MMP (mobile marketing partner).

• SQL, ETL, knowledge on data transfer via S3, and SFTP.

• Strong analytical skills (spreadsheet mastery a must, database experience is a bonus).

• Ability to understand and transform business requirements into actionable tech/product requirements for feature developments.

• Understanding of cookie-less advertising and cookie consent concepts.

• Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.

• Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.

• Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.

• Have worked at a leading brand company or agency managing leading brands preferred.

• Proactive and solutions-oriented preferred.

• Strong oral and written communication skills.

• Entrepreneurial spirit / ability to try different things with minimal direction preferred.

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