B2B Omni-channel Marketing Manager

3 weeks ago

Sandy, United States Crawford Group Full time

Crawford Group (www.crawfordgroup.com) is seeking a seasoned B2B Omnichannel Marketing Manager for an assignment with our Fintech customer. The person selected for this role will develop the strategy, create plans, and have a hands-on role in implementing the plan to drive higher conversion rates for their marketable universe in concert with other functional marketing team members. This is a part-time, 20-hours per week role.

About Crawford Group.
We are revolutionizing how marketing gets done Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

Responsibilities:

  • Understand the customer's marketable universe

  • Lead the development of an omnichannel marketing strategy to drive customers and prospects through the awareness to revenue pipeline using an account-based marketing and sales model

  • Collaborate with other marketing functions and agencies to create an integrated omnichannel marketing plan

  • Leverage digital marketing, paid and organic social media, events, webinars, thought leadership, web, PR, and content creation strategies as part of the marketing plan

  • Create a marketing and sales lead and scoring strategy, and process to optimize the customer journey in collaboration with other marketing functions

  • Develop a campaign targeting strategy and plan in partnership with the sales team

  • Create and track a marketing performance strategy, goals, and success metrics for the omni-channel marketing plan

  • Drive the demand generation and campaign strategy, including campaign ideation, promotion planning, execution, and measurement

  • Develop a data-backed report that provides insights and recommendations for optimizing the omnichannel plan, process, and execution to improve awareness, and acquisition, accelerate lead conversion, and drive the sales pipeline

  • Participate actively in a high-performing, data-driven marketing culture, testing and learning quickly

  • Monitor and analyze industry trends and customer behaviors to optimize marketing programs and identify new opportunities

  • Lead engagement with specific agencies and vendors to execute the marketing plan as required

  • Project management of campaigns - Utilize project management tools and methodologies to track progress, identify and mitigate risks, and ensure all project deliverables are met
Qualifications:
  • 7+ years of experience in B2B and/or B2C marketing in the financial technology or financial services industry

  • Expert experience with Marketo and Salesforce

  • Proven success in converting a marketable universe

  • In-depth understanding of integrated marketing, omnichannel campaigns, account-based marketing, and go-to-market strategies

  • Proven track record of developing successful marketing strategies, planning, and execution of omnichannel marketing programs with cross-functional teams

  • Experience in targeted segmentation and buyer personas to drive tailored marketing strategies and content and optimize customer engagement

  • Proven expertise in building effective lead-scoring models

  • Demonstrated ability to develop performance analytics with the ability to analyze qualified leads, SQLs, and current opportunities and translate data insights into actionable recommendations

  • Proven experience in enabling the Sales Development Representative (SDR) function by enhancing lead generation and sales effectiveness

  • Ability to collaborate with a highly integrated marketing team and experience representing Marketing in cross-functional collaboration with Product and external agencies

  • Practiced at wearing multiple hats in a small team environment

  • Collaborative leader with exceptional communication, interpersonal, and organizational skills

  • Strong project management skills

  • Data-driven, creative thinker with an affinity for fast-paced work environments

  • Experience working with LATAM teams is a plus


Location: Remote
Duration: Part-time, 20-hrs/week
Rate: $75 - $85/hour W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)

Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.

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