Digital Marketing Specialist

3 weeks ago


Huntersville, United States SMART IT People Full time

Sr. Digital Marketing Specialist - PIM, WordPress, HubSpot

Contract to hire

Huntersville, NC (Can be remote with travel to Huntersville on occasion)

SMART IT People has a contract to hire opportunity for a Sr. Digital Marketing Specialist with our client in Huntersville, NC. This is primarily a PIM specialist who can set up a PIM system from scratch and integrate systems with it. This role involves a lot of Project Management with a technical aspect, collecting business requirements and working with the vendors who perform the development work. This is working with the IT Platform, and not a marketing/advertising role.

80% PIM and integration with PIM

Website/WordPress

10% HubSpot (Marketing Automation and CRM)

UX/UI

Project Management

Must have skills:

Bachelor's Degree in Digital Marketing or related field

3+ years of PIM Systems experience (such as Amplifi, inriver, Salsify, Precisely, Akeneo, etc.)

Must have experience setting up a PIM system from scratch and integration of other systems with PIM.

3+ years Website/Wordpress experience

3+ years Marketing automation and CRM tool (HubSpot preferred)

3+ years project management

Must be technical and detailed oriented

Nice to have skills:

B2B Marketing nice to have

Amplifi PIM

HubSpot (CRM)

UX/UI project

Job description:

- Set up Amplifi PIM from scratch for 2 divisions . 1 division is already set up but needs to be managed.

- Integrate systems such as Power BI with Amplifi PIM.

- Project manage, collect business requirements and work with vendors who complete the development work

- Utilize Jira ticketing system for updates and validation

- Work on resolving production issues with the vendors

- Work with sales team to build out requirements for marketing automation

- Operate, administer and work on projects (mostly related to data movement) for marketing and e-commerce systems.

- Manage product data and sync with other systems (eCommerce, ERP, etc) as well as manage marketing related data (visuals, documentation, etc.) using Amplifi, a Product Information Management (PIM) system.

- On eCommerce platform (WooCommerce), set up users, import data, interface with delivery teams (eCommerce vendor or internal ERP team) to resolve issues with customer quotes, orders, or product data.

- Perform website related functions such as product search, product configurators, content management, and oversee development.

  • - Use CRM (HubSpot) for marketing campaigns, pipeline management as well as traditional sales functions.


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