Marketing Automation Specialist
2 weeks ago
At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.
JOB DESCRIPTION: MARKETING AUTOMATION SPECIALIST
What we offer:
Benefits: Medical Plan (You can reduce your deductible by participating in our Wellness Program for 2024. Employees will then have the option to potentially get their medical benefits at no cost in 2025. Ask us for details) Dental, Vision, 401k plan with a match from day one, profit sharing, identity theft protection, accident insurance, travel insurance and so much more
Vacation: 2 weeks of vacation per year (pro-rated for the first year depending on start date). 5-12 years of service, 3 weeks. 13+ years of service, 4 weeks.
Sick Leave: 5 days of Sick Leave per year. Pro-rated the first year after 90 days of service
Holidays: 10 paid holidays per year
POSITION SUMMARY :
The Marketing Automation Specialist is responsible for developing and facilitating automated email programs, translating data into insights, implementing new tactics and approaches to drive engagement and conversion, and ultimately supporting sales growth. This is a highly collaborate role that works with global product marketing, product management, and sales teams to build a program that compliments regional marketing activities.
RESPONSIBILITIES:
- Create, optimize, and manage sustainable, scalable, and targeted email marketing automation practices to generate and nurture leads and improve customer retention.
- Create and manage the end-to-end email process for targeted campaigns.
- Create and deploy appropriate targeting and segmentation strategy.
- Collaborate with product marketing and regional marketing teams to ensure alignment with global marketing activities.
- Define and manage email workflows, including automation logic/rules, and reporting.
- Deploy emails and track performance.
- Uncover insights from past sends to guide higher impact campaigns.
- Compile and analyze data for continuous improvement.
- Drive email marketing improvements with performance analysis and collaboration with stakeholders.
- Regularly communicate with sales teams and track lead performance to ensure timely lead handling.
- Provide regular reporting analysis of all marketing automation initiatives along with recommendations for improvement to key stakeholders.
- Ensure program compliance with GDPR, CCPA, CAN-SPAM and other global data privacy and email regulations.
- Perform other duties as assigned.
- Ability to work in matrixed organization and in close collaboration with sales and marketing teams.
- Experienced in delivering results in collaborative environments.
- Strong written and verbal communication skills.
- Proven data-driven problem solver.
- Excellent analytical skills.
- Skilled in project management.
- Bachelor's or Associate's degree preferred; prior equivalent experience and training may be considered in lieu of formal degree.
- Minimum of four (4) years' experience in email marketing automation.
- Email marketing automation experience-B2B and Act-On a plus
- B2B marketing and/or industrial marketing experience preferred.
- Experience with necessary digital marketing platforms and tools.
*KCN
Konecranes, Inc. and its affiliates will not accept resumes from external recruiters or agencies without a Service Agreement and Agency Portal submission. Any resumes sent without a Service Agreement and Agency Portal submission with Konecranes, Inc. are void of any fees and free for internal use. Applicable Konecranes data protection obligations are the responsibility of the agency.
Konecranes is a global leader in material handling solutions, serving a broad range of customers across multiple industries. We consistently set the industry benchmark, from everyday improvements to the breakthroughs at moments that matter most, because we know we can always find a safer, more productive and sustainable way. That's why, with 16 000+ professionals in over 50 countries, we are trusted every day to lift, handle and move what the world needs.
Konecranes is committed to ensuring that all employees and job applicants are treated fairly in an environment which is free from any form of discrimination. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Other Protected Category.
-
Marketing Specialist
6 days ago
Huntersville, United States Door Systems Inc Full timeAttention, recent or soon-to-be college graduates with a flair for words! Are you bursting with excitement to dive headfirst into the world of marketing? Join Door Systems on your journey! Title: Marketing Specialist Location: Charlotte, NC This position will be responsible for supporting marketing related activities for the CDDS Door Systems (Commercial...
-
Marketing Specialist
4 weeks ago
Huntersville, United States Door Systems Inc Full timeAttention, recent or soon-to-be college graduates with a flair for words! Are you bursting with excitement to dive headfirst into the world of marketing? Join Door Systems on your journey! Title: Marketing Specialist Location: Charlotte, NC This position will be responsible for supporting marketing related activities for the CDDS Door Systems (Commercial...
-
Marketing Specialist
4 weeks ago
Huntersville, United States Door Systems Full timeAttention, recent or soon-to-be college graduates with a flair for words! Are you bursting with excitement to dive headfirst into the world of marketing? Join Door Systems on your journey!Title: Marketing Specialist Location: Charlotte, NC This position will be responsible for supporting marketing related activities for the CDDS Door Systems (Commercial...
-
Marketing Specialist
3 weeks ago
Huntersville, United States Door Systems Full timeAttention, recent or soon-to-be college graduates with a flair for words! Are you bursting with excitement to dive headfirst into the world of marketing? Join Door Systems on your journey!Title: Marketing Specialist Location: Charlotte, NC This position will be responsible for supporting marketing related activities for the CDDS Door Systems (Commercial...
-
Digital Marketing Specialist
6 days ago
Huntersville, United States HKB Cosmetic Surgery Full timeWe have an exciting opportunity for a full-time Digital Marketing Specialist to join our team! We offer competitive pay, health benefits, paid time off, and other wonderful benefits. ***Apply with portfolio*** A bit about the position: We have a need for a talented and creative content creator and social media specialist. The role will be responsible for...
-
Digital Marketing Specialist
7 days ago
Huntersville, United States HKB COSMETIC SURGERY Full timeJob DescriptionJob DescriptionWe have an exciting opportunity for a full-time Digital Marketing Specialist to join our team! We offer competitive pay, health benefits, paid time off, and other wonderful benefits. This position would primarily sit in our Huntersville office with 10% expected travel to our other locations.***Apply with portfolio***A bit about...
-
Digital Marketing Specialist
1 day ago
Huntersville, United States HKB COSMETIC SURGERY Full timeJob DescriptionJob DescriptionWe have an exciting opportunity for a full-time Digital Marketing Specialist to join our team! We offer competitive pay, health benefits, paid time off, and other wonderful benefits. This position would primarily sit in our Huntersville office with 10% expected travel to our other locations.***Apply with portfolio***A bit about...
-
Senior Marketing Performance Analyst
7 days ago
Huntersville, United States American Tire Full timeAre you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery...
-
Brand Marketing Director
2 days ago
Huntersville, United States Homefront Brands Full timeCompany: HomeFront Brands Job Title: Brand Marketing Director Work Location: Huntersville, NC Job Summary: The Brand Marketing Director is responsible for developing and executing brand strategies to enhance brand awareness, reputation, and customer acquisition. This role involves leading brand strategy, managing brand campaigns, and ensuring brand...
-
Brand Marketing Director
7 days ago
Huntersville, United States Homefront Brands Full timeCompany: HomeFront BrandsJob Title: Brand Marketing DirectorWork Location: Huntersville, NCJob Summary: The Brand Marketing Director is responsible for developing and executing brand strategies to enhance brand awareness, reputation, and customer acquisition. This role involves leading brand strategy, managing brand campaigns, and ensuring brand consistency...
-
Brand Marketing Manager
4 days ago
Huntersville, United States Homefront Brands Full timeCompany: Homefront Brands Job Title: Brand Marketing Manager Work Location: On-site / Hybrid / Remote - Huntersville, NC. Direct Report: VP of Marketing About Us: Based in Huntersville, NC, Homefront Brands is the latest platform for franchised property services businesses in North America. We have 5 brands (and growing) operating on our platform. Our...
-
Marketing Coordinator
6 days ago
Huntersville, United States beem®️ Light Sauna Full timeJob Title: Marketing Coordinator - beem Light Sauna Location: Huntersville, NC (Headquarters) FLSA Classification/Status: Full-time; Exempt Reporting to: Digital Advertising Manager Company Overview beem Light Sauna is the destination for holistic science-backed light therapies. The brand provides infrared, red-light, and chromotherapy services, to address...
-
Senior Engagement Specialist
2 weeks ago
Huntersville, United States American Tire Full timeAre you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nations premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery...
-
Senior Engagement Specialist
1 week ago
Huntersville, United States American Tire Full timeAre you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATDs coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of...
-
Senior Engagement Specialist
5 days ago
Huntersville, United States American Tire Full timeAre you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery...
-
Technical Buyer/Sourcing Specialist
3 days ago
Huntersville, United States Burkert USA Corp Full time* Technical Buyer/Sourcing Specialist **Description** **Summary:** The Technical Buyer/Sourcing Specialist ensures incoming, materials, products, and services are secured at competitive cost, at required quality, and at competitive delivery levels consistent with company objectives and engineering performance requirements. The Technical Buyer/Sourcing...
-
Assistant Vice President, Product Specialist
4 weeks ago
Huntersville, United States Golub Capital Full timePosition Information Hiring Manager: Director, Head of Investor Diligence Department: Product Specialist Department Overview The Product Specialist ("PS") Team creates, updates and disseminates information, messaging and materials for investor communications initiatives and assists Marketing in developing information, messaging and communications...
-
Sales Executive
4 days ago
Huntersville, United States Xerox Full timeAbout Xerox Holdings Corporation For more than 100 years, Xerox has continually redefined the workplace experience. Harnessing our leadership position in office and production print technology, we’ve expanded into software and services to sustainably power today’s workforce. From the office to industrial environments, our differentiated business...
-
Product Knowledge and Analysis Specialist
3 weeks ago
Huntersville, NC, United States Proactive Dealer Solution Full timeProactive Dealer Solutions is actively seeking a Product Knowledge and Analysis Specialist to join their team in their Huntersville, NC office. Founded in 2001, Proactive Dealer Solutions focuses on partnering with dealers to drive their gross profit and service revenue by transforming the dealership’s culture through people, process, and technology. As a...
-
Senior Regulatory Affairs Specialist
4 days ago
Huntersville, United States Workpath Full timeThe Senior Regulatory Affairs Specialist will be responsible for ensuring compliance with all regulatory requirements for medical devices and pharmaceutical products. This position requires a deep understanding of the regulatory landscape and the ability to navigate complex regulatory processes.. This individual will provide a sense of urgency to...