Product Marketing Manager

3 weeks ago


Ann Arbor, United States Thomson Reuters Full time

Are you excited by the opportunity to bring your product marketing experience to a world-class company that is market-leading for both content and technology? Would you like to join an organization that is consistently recognized as a 'Top Employer to Work For' across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism? We are seeking a creative, collaborative, and motivated Product Marketing Manager to join our Inbound Product Marketing team We support Thomson Reuters' Tax and Accounting Practice business with a focus on audit solutions that enable our customers to service their clients more effectively. This role advances the proposition of the Thomson Reuters ATP portfolio to meet customer needs, drive satisfaction scores, and ultimately grow revenue. Note: This is an individual contributor role that may have option to work anywhere, with a preference that candidates are based near any of these Hub office locations: Ann Arbor, MI area, Dallas/Fort Worth area (Carrollton), or Minneapolis/St. Paul area (Eagan) for hybrid structure (mix of working from home and in-office). About the Role In this opportunity as a Product Marketing Manager, you will: Spend significant time with customers and non-customers; ultimately delivering outside-the-company insights back into the company Conduct deep competitive analysis bringing meaningful and actionable intelligence to multiple internal partners Lead market research efforts designed to clarify both longer range opportunities and more immediate burning questions Partner and collaborate with internal stakeholders (e.g., Digital, Marketing, Product Management, Product Development, Sales, Market Research) to ensure product roadmaps are attuned to our customers' most pressing needs Engage in partnership ideation sessions; facilitate partnership strategy execution and ongoing management Truly understand the voice of the customer to refine and clarify value propositions to specific personas / use cases / customer types / etc. Influence cross-functional teams to ensure value propositions satisfy the market Seek out, analyze, and synthesize data, both internal and external, to bring fresh insights Demonstrate and build expertise on key propositions and industry trends; be viewed as a thought leader in the risk and fraud space Make an impact by assisting with new product enhancement ideas and accompanying business cases that fit under the broader Accounting, Tax Practice product lines About You You're a fit for the role of Product Marketing Manager if your background includes: 3 - 5+ years of product marketing and/or direct industry experience Experience from the audit/accounting industry or other industry where you worked with professional customers (attorneys, doctors, etc.) (Preferred) Have a desire to test and learn and have an appetite for and comfort with ambiguity Understand commercial, competitive, technological, and strategic drivers and how they shape strategy Are proficient in the development of portfolio value propositions Can drive a team to achieve material progress toward stated objectives Possess superior client engagement skills, including the ability to build and manage internal client relationships Can craft and communicate well structured stories for purposes of influencing internal and external audiences What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life bala



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