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Manager, TUSA Marketing

4 months ago

Ann Arbor, United States Domino's Pizza LLC Full time
Company Description

Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That's just the tip of the iceberg...or as we might say, one "slice" of the pie If this sounds like a brand you'd like to be a part of, consider joining our team

Job Description

Responsibilities and Duties

Overall responsibility is to ensure that TUSA sales and EBITDA goals and objectives are attained by driving the creation of strategic, market-specific marketing plans. This role will also partner with Operations teams to develop and execute local business plans for focus markets. This position is a thought partner for Team USA leadership, leading requested analytics, development, and communication of marketing plans to help Team USA double their business by 2030.

50% Performance Insights & Consultation
  • Partner with A&I to provide period sales analysis for TUSA to provide perspective on performance and recommendations on how to drive sales in pre-determined focus markets.
  • Recommend local spend and market-level marketing plans that encompass various media channels
  • Leverage analysis and insights to drive sales-building recommendations
  • Monitor plan results throughout the year and recommend changes as necessary
  • Oversee DCO-area marketing spend and ensure budgets are maintained appropriately
  • Oversee the management of miscellaneous marketing budget and allocate funds for LSM, campus, hotel materials, etc.
  • Manage pricing and coupon recommendation strategies
  • Collaborate with Franchise Field Marketing Manager to ensure alignment between DMA and TUSA opportunities, this may include attending regional field meetings such as business planning meetings.
35%: Develop, Manage and Lead TUSA Marketing Coordinators
  • Lead team on successful development, execution and communication of market and store-level business plans.
  • Assist in the development of a comprehensive onboarding plan to ensure new TMs are on boarded successfully
  • Lead TM onboarding and training and cover open positions as necessary
  • Provide career and development coaching
  • Provide on-going training by recommending formal training classes and "on the job" development.
  • Ensure all activities are completed on time, on strategy and within budget.
  • Provide special projects to individual team members to stimulate growth and assess skills.
15% Develop and Measure Local Store Marketing Tools and Best Practices
  • Track performance of new stores and relocations
  • Develop Local Store Marketing programs to share with the franchise system
  • Provide ad hoc training and support to Team USA operators who desire to grow their marketing expertise
Qualifications
  • +5 years of proven experience in marketing, building sales in a multi-unit environment; preferred in QSR and/or Franchise environment
  • Bachelor's degree in Marketing or related field preferred
  • Strong verbal, written and presentation skills
  • Strong persuasive and leadership skills
  • Excellent analytical and computer skills
  • Knowledge and experience in all aspects of marketing (media, creative, planning, analysis, print/database, social/digital)
  • Financial and analysis knowledge
  • Ability to work well independently and remotely from team leader and peers
  • Ability to travel up to 25% of time; some overnight travel may be required


Additional Information

All your information will be kept confidential according to EEO guidelines.

Hybrid work model: 3 days in office, 2 days remote