Industry Marketing Manager

3 weeks ago

Hoffman Estates, United States Vistex Full time

We are seeking anIndustry Marketing Manager to join our growing team. This role will be focused on managing and executing all marketing activities within the High Tech Industry. Responsibilities include the management of communications, website content, collateral development, trade shows and events, online advertising, lead generation, and social media campaigns to promote industry expertise and brand awareness and support lead generation efforts. This is a hands-on, cross-functional role working with Sales, Business Development, Industry Leads, and Marketing to meet our goals within the High Tech Industry.

Responsibilities:

  • Defines, drives and creates compelling content, including thought leadership, video, brochures, infographics and customer case studies.
  • Maintains industry events calendar, supports events with booth design and messaging, develops content and creates presentations; works with vendors for quoting and printing.
  • Manages campaign calendar, creates persuasive and relevant email content, generates distribution lists and promotional materials; implements CTA, landing page content; monitors campaigns and results.
  • Performs trade show and event market research to qualify and justify attendance; manages show logistics and booth requirements; coordinates exhibits and signage. Attends events as warranted.
  • Manages online advertising and PPC campaigns.
  • Manages website related to Industry and ensures content remains current; contributes to Vistex blog and ensures alignment with SEO best practices.
  • Researches industry direction, stays current on industry topics and trends, and media and trade publication opportunities, reviews advertising and editorial calendars for placement.
  • Promotes market awareness via creation of press releases, newsletters, editorial copy, and publishes via newswire services.
  • Manages and supports webinars.
  • Support sales to penetrate target accounts.
  • Produces social media content and postings, drives content via LinkedIn, Twitter, Facebook and email.
  • Manages budget and measures effectiveness of marketing efforts and generates reports; makes recommendations for improvement.
  • Ensures brand alignment and messaging is consistent with global marketing strategy and initiatives.
  • Takes the initiative to be hands-on to ensure goals and deadlines are met.


About us:Vistex solutions help businesses take control of their mission-critical processes. With a multitude of programs covering pricing, trade, royalties and incentives, it can be complicated to see where all the money is flowing, let alone how much difference it makes to the topline and the bottomline. With Vistex, business stakeholders can see the numbers, see what really works, and see what to do next – so they can make sure every dollar spent or earned is really driving growth, and not just additional costs. The world’s leading enterprises across a spectrum of industries rely on Vistex every day to propel their businesses.

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