VP of Marketing

2 weeks ago

New York, United States Kontakt.io Full time

As the leader in Indoor Journey Analytics, Kontakt.io optimizes processes and resources by revealing how customers move through the business. Using AI, IoT, and RTLS, Kontakt.io helps businesses uncover waste, streamline capacity, improve workflows, and help customers and staff feel seen and valued. Solving more than 20 use cases across healthcare, workspace, and other industries, we deliver a single platform that builds responsive businesses to anticipate and adapt to evolving operational and human needs, we just raised $47.5 million in Series C funding from Goldman Sachs

With a mission to transform the healthcare industry, we at Kontakt.io are thrilled to present an exceptional opportunity for a VP of Marketing with a strong product marketing background to join our dynamic team in the vibrant heart of New York City

As our new VP of Marketing, you'll lead the charge in developing and executing innovative, multi-channel campaigns that not only attract new leads but also foster meaningful connections with our existing clients. With your strategic vision and deep understanding of product positioning and messaging, you'll be instrumental in driving our growth strategy, ensuring that we not only meet but exceed our customer acquisition and revenue objectives.

We're seeking a strategic thinker, a dynamic leader, and a results-driven marketing strategist with a strong emphasis on product marketing. In this pivotal role, you'll be at the forefront of our next phase of growth, delivering sales-ready leads and propelling us towards the achievement of our customer acquisition and revenue targets. Join us and become an integral part of a fast-paced, global team committed to reshaping the future of healthcare

Responsibilities:

    • Develop and execute product marketing strategies to generate demand for our solutions among our target audiences, focusing on highlighting the unique value propositions and benefits of our products.
    • Lead the strategic direction of our website, ensuring that it effectively communicates our product offerings and drives conversions through compelling messaging and positioning.
    • Collaborate closely with our product and engineering teams to understand market needs and competitive landscape, informing product positioning, messaging, and go-to-market strategies.
    • Drive the creation of high-quality content and collateral to support product launches, sales enablement, and customer education initiatives.
    • Partner with cross-functional teams including sales, product, and customer success to ensure alignment and effective execution of marketing initiatives.
    • Utilize market research, customer insights, and analytics to continuously refine our product marketing approach and optimize campaign performance.
Competencies:
    • Deep understanding of product marketing principles and best practices, with a track record of successfully launching and positioning enterprise software products.
    • Proven ability to develop and execute multi-channel marketing campaigns that drive product awareness, demand generation, and sales pipeline growth.
    • Strong analytical skills and comfort with data-driven decision-making, with the ability to translate complex data into actionable insights and recommendations.
    • Excellent communication and collaboration skills, with the ability to effectively influence and align cross-functional teams towards common goals.
    • Strategic mindset with the ability to think creatively and develop innovative solutions to marketing challenges.
Skills
    • Exceptional leadership skills with a focus on inspiring and motivating cross-functional teams.
    • Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling.
    • Hands-on experience with marketing automation platforms and CRM systems, preferably including HubSpot and Salesforce.
    • Creative problem-solving abilities with a willingness to roll up your sleeves and take a hands-on approach to achieving results.
    • Comfortable working in a fast-paced, dynamic environment with the ability to adapt quickly to changing priorities and business needs.
Qualifications
    • 7+ years of experience in product marketing, preferably in the B2B technology or SaaS industry.
    • Demonstrated success in developing and executing product marketing strategies that drive customer acquisition, revenue growth, and market share expansion.
    • Strong analytical skills and experience with market research, competitive analysis, and customer segmentation.
    • Bachelor's degree in marketing, business, or a related field; MBA preferred.
Benefits
    • Competitive salary range depending on experience.
    • Comprehensive benefits package.
    • Opportunity to join a fast-growing company with a mission-driven culture and a commitment to transforming the healthcare industry.


We Make Things Easy

Easy to Use. Simplicity is harder than complexity. Each of our apps focuses on a single user and a specific problem. We create solutions for everyone to help them get things done.

Easy to Buy. We simplify pricing with a single, per-bed or per-room model that encompasses all the necessary products and services to achieve your desired outcomes.

Easy to Deploy. Using AI, cloud, and mobile technologies, our equipment autonomously communicates and validates itself without the need for human intervention, cutting deployment time from months to weeks or even days.

We Deliver Fast Outcomes

Industry's #1 Time To Value. We accelerate your ROI and deliver positive outcomes to users faster than anyone else, thanks to how easy things work with our AI- and cloud-based platform.

Delivered As A Service. Delivering everything from devices to apps to support, our as-a-service model allows you to add new use cases with a simple click. Gain agility and speed like never before.

Outcome Driven. We deliver outcomes, not boxed equipment. From on-site installation to monitoring, all the way to service-level agreements, our approach is uniquely designed to ensure the outcomes you need.

We Ensure Unmatched Scalability

Priced for Scaling. We offer scalable pricing, regardless of your project size. Enabling our customers to create value cost-effectively is a key element of our success.

A Platform for Scaling. Lower TCO, quicker adoption of new use cases, extensive cloud scalability, and future-proofing your IT investments are among the many reasons why Kontakt.io is right for you.

Managed for Scaling. SOC-2 and HIPAA compliant, our platform integrates with your wireless and security infrastructure, allowing you to use your current IT network with confidence and uninterrupted functionality.

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