Brand Manager
2 weeks ago
The Senior Spirits Portfolio Brand Manager oversees the marketing and sales of a company's wine and spirits portfolio. The primary responsibilities of a wine and spirits wholesaler brand manager include the following:
- Brand Strategies: The brand manager must develop and implement strategies that increase brand awareness, customer engagement, and sales for the wine and spirits portfolio.
- Market Research: The brand manager must stay updated with market trends and customer preferences to help inform product development and marketing strategies.
- Marketing Campaigns: The brand manager must create and execute effective marketing campaigns that drive sales and build brand loyalty.
- Relationship Management: The brand manager must build strong relationships with key stakeholders, including suppliers, on and off-premise accounts, and the sales team, to ensure that the company's wine and spirits are available in the right places at the right prices.
- Analyzing sales and marketing data: The brand manager must analyze sales and marketing data to understand the company's wine and spirits portfolio's performance and identify improvement opportunities.
- Collaboration: The brand manager must collaborate closely with internal teams, including product development, sales, and marketing, to ensure the company's wine and spirits portfolio aligns with overall business goals.
- Managing Budgets: The brand manager must allocate resources effectively to maximize the return on investment for marketing and sales activities while staying within budget.
Overall, the Wine and Spirits Wholesaler Brand Manager plays a critical role in driving the success of a company's wine and spirits portfolio by developing and executing effective marketing and sales strategies, building strong relationships with key stakeholders, and analyzing sales and marketing data to inform decision-making.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Outstanding sales and customer service skills.
- Strong analytical and critical thinking skills.
- Proficient with Microsoft Office Suite or related software.
- Industry certification, such as Wine & Spirits Education Trust (WSET), is a plus.
- Bachelor's degree in marketing, Statistics, Business, or a related field is required.
- One to three years of related experiencein business, promotional sales, customer service, or related field preferred.
- Periods of sitting at a desk and working on a computer.
- Must be able to lift fifteen pounds at times.
- Travel to customer and supplier sites, including occasional overnight travel.
- Due to the nature of our business, occasional weekend/evening activities are required.
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