Global Brand Manager

2 weeks ago

Davie, United States Chauvet & Sons, Inc. Full time

Our mission is to create customer-driven solutions in the world of professional entertainment lighting, control, power distribution and networking. Chauvet’s seven brands include: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo, LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.

In this role, you will champion the visibility, adoption, and equity of the CHAUVET Professional brand through the successful ideation, supervision and execution of commercialization plans, campaigns, events, processes and programs that speak to the brand’s objectives, actively engage customers, and drive optimal sales results.

Job Requirements:

  • Responsible for the development and implementation of global strategic marketing programs to achieve brand objectives for CHAUVET Professional.
  • Lead timely new product commercialization activities, and report activities to commercial program planning team.
  • Collaborate closely with Product Resource and Experience, Channel Relationship, PD and Sales globally to execute new product launches and brand programming applying critical inputs and dates through timely, consistent communication.
  • Oversee global advertising and promotion activities for respective brands, including print, online, electronic media and other channels. Work closely with Marketing Specialists in subsidiary offices on all advertising efforts. Inform Export team of activities for adaption.
  • Work in collaboration with Creative Services, Product Resource and Event Experience teams on launch events and customer program planning as it relates to branding/thematic, featured products and overall customer experience. Represent the brand at events as needed.
  • Reinforce global brand positioning and functional guidelines.
  • Develop and manage budgets that help meet branding, marketing, and sales objectives, working closely with the Senior Global Brand Manager on highest impact programming. Check and adjust budgets as needed.
  • Build and maintain strong relationships with the media, key industry professionals and the global network of dealers, representatives and distributors of designated brands and market segments.
  • Work collaboratively with product development and sales to identify new product opportunities. Collaborate with product development on new product development/branding and industrial design.
  • Guide Creative Services in the creation of authentic content that facilitates further engagement.
  • Accountable for community management and the health of the brand’s presence across all social platforms – including international pages.
  • Work with the Digital team to drive website content strategy and track brand related SEO, SEM and other relevant KPIs for respective brands.
  • Set quarterly brand communication calendars, monitor competitors' products, sales, and marketing activities.
  • Plan and negotiate corporate partnerships, cross-marketing, and product placements at high profile events, performances, entertainment venues and clubs globally.
  • Work closely with Senior Global Brand Manager and Director, Global Marketing on improving organization process for continuous program optimization, open feedback and creative environment.
  • Responsible for delegating, coaching, developing, and training members of the marketing team.
  • Other duties and responsibilities may be assigned based on the changing needs of the business.
  • Overnight travels, at times on short notice, are a requirement.
Education and/or Experience:
  • 10+ years of marketing experience including (brand management, product marketing, channel marketing or trade marketing).
  • 5+ years of relevant work experience within the entertainment lighting industry.
  • Excellent written and oral communication skills.
  • Demonstrated experience in marketing technical products.
  • Proven ability to work cross-functionally and collaboratively.
  • Strong analytical and project management skills.
  • Ability to analyze and understand sales/financial numbers.
  • Demonstrated knowledge and skills in digital marketing, lead, and content generation.
  • Proficient in Microsoft 365 and Adobe Creative Suite.
  • Ability to work collaboratively in a high pressure, deadline driven environment.
  • Desire and ability to mentor junior members of the team.
  • Bachelor’s Degree Required (MBA Preferred)
  • Bilingual: English/Spanish, English/French, English/German a plus.

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