Product Marketing Manager

3 weeks ago

Santa Clara, United States Zyxware Technologies Full time

Role: Product Marketing Manager

Location: Santa Clara, CA

Duration: Full Time

Role Overview:

The Product Marketing Manager is responsible for developing and implementing marketing strategies to promote an innovative AI-powered product. This role requires a deep understanding of market trends and technological advancements, as well as the ability to create engaging marketing content, identify target markets, and execute product launches to increase awareness

and adoption of the product.

Key Responsibilities:

  • Develop and execute strategic marketing plans, incorporating in-depth market and technology analysis.
  • Conduct thorough market research and competitive analysis to identify target customer segments, understand market dynamics, and anticipate technological trends in the sector.
  • Create compelling marketing materials that effectively communicate the unique features and benefits of the product, leveraging insights from market and tech analysis.
  • Coordinate and manage the launch of the product, including planning launch strategies and events, with a focus on addressing market needs and leveraging technological strengths.
  • Organize promotional events and campaigns to enhance brand recognition and demonstrate the value of the product, informed by market and tech analysis.
  • Analyze user feedback and product performance data, as well as market and technology trends, to refine and optimize marketing strategies for the product.
  • Collaborate with product development and marketing teams to ensure cohesive marketing efforts and alignment with the product roadmap, incorporating market and tech analysis insights.

Qualifications:

  • A minimum of 7 years' experience in product marketing, with a strong preference for experience in AI, tech, or software products.
  • Exceptional communication and collaboration skills, with the ability to convey complex technical concepts in a clear and engaging manner.
  • Strong analytical thinking and problem-solving capabilities, with a data-driven approach to marketing and a strong emphasis on market and tech analysis skills.
  • Ability to thrive in a dynamic, fast-paced work environment and adapt to rapidly evolving technologies.
  • Bachelor's degree or equivalent professional experience in marketing, business, or a related field.

Preferred Qualifications:

  • Direct experience in developing AI tools or products, showcasing a talent for merging technical innovation with user needs.

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