Global Marketing Product Manager

2 weeks ago

Santa Clara, United States Abbott Laboratories Full time

Abbott Vascular provides innovative, minimally invasive and cost-effective products for treatment of vascular disease. Our extensive portfolio includes drug-eluting stents, bare metal stents, guide wires, balloon dilatation catheters, imaging catheters and software, vessel closure devices and peripheral stents.

Our location in Santa Clara, CA, currently has an opportunity for a Global Marketing Product Manager.   The Global Marketing Product Manager is commercially focused representing both business and customer needs globally to set direction for and execution of marketing strategies.  Manage the lifecycle of and drive marketing strategies for Abbottâs intravascular imaging portfolio comprising of disposables, software and hardware. 

WHAT YOUâLL DO

  • 1) Achieve Global product line sales and margin by driving execution of global marketing plan, tracking actuals vs. target and other key metrics, and adjusting tactics as needed to achieve targets.  
  • 2) Develop marketing plan for product lines with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks.  Review and provide guidance on global pricing strategies.  Develop comprehensive global channel marketing efforts and requirements in managing development of promotional media in collaboration with regional stakeholders.
  • 3) Lead product launches.  Develop go-to market strategy and tactical plans and gain alignment with leadership and internal regional stakeholders.   Organize information in a logical concise manner.  Create positioning to drive adoption and to differentiate the product from the competition. 
  • 4) Develop messaging and sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues.  Assess value, plan, and coordinate presence at key industry meetings. Develop global sales educational/promotional pieces as appropriate: Initiate/manage/implement publications/ competitive comparisons to support business strategy as appropriate. 
  • 5) Assess product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand in top regions, communicate to the appropriate internal stakeholders changes and key assumptions. Work with cross functional teams including Finance and Demand Planning.   Conduct formal market research. Understand questions that need answering, clearly and objectively define an objective around those questions.  Anticipate the potential outcomes and know what you will do with this information, communicate objective. Evaluate market research results and recommend actions.
  • 6) Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of Abbott products. 
  • 7) Project Management:  Manages the marketing aspects of projects involving cross functional groups.

EDUCATION AND EXPERIENCE YOUâLL BRING

Required

  • Bachelors Degree with at least 4-6 years related experience, with at least one year experience in marketing or product management, or MBA with 1-3 years related experience.  
  • Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
  • Willingness to travel within U.S. and internationally

Preferred

  • Product management experience in medical products or services preferred

Apply Now

 * Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.



The base pay for this position is $109,300.00 â $218,500.00. In specific locations, the pay range may vary from the range posted.

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