Senior Manager, Digital Marketing
1 month ago
Senior Manager of Digital Marketing - Innovative, Collaborative Medical Association
Highlights
- Ability to see the impact your work has on the future of a medical profession
- Be part of our innovative medical association
- Engaging and supportive leadership
- Hybrid opportunity with renovated office close to O'Hare and public transportation
How You'll Contribute
- Manage the front-end operation and ongoing optimization of ACFAS and related websites; collaborating with staff to ensure current and consistent content
- Plan, develop and execute innovative education and membership based multichannel marketing content and campaigns, including copywriting, graphic design and video creation
- Release all organizational communications while collaborating with internal departments to maintain schedule and deadlines; including writing and designing web and email copy, landing pages, interactive visuals, and other digital assets
- Develop and execute social media strategies to increase visibility and engage with members
- Plan and oversee digital advertising campaign implementation, monitoring optimization and performance including regularly analyzing website traffic, social media engagement and campaign results.
- Manage online store and create and maintain merchandising strategy.
- Eager and motivated to learn and apply latest marketing trends and tools.
About You
- Bachelor's degree in marketing, digital media/technology or a related field; CAE preferred.
- 5+ years of relevant experience; preferably in medical association management.
- Knowledge of graphic design and video applications, content management systems and email marketing platforms.
- Experience with and strong understanding of SEO principles and Google Analytics/GA4.
- Willing to be part of a collaborative team.
- Exceptional quality control with strong attention to detail, organizational and project management skills.
- Ability to travel to annual scientific conference (5-7 days)
Benefits
ACFAS offers excellent benefits to its employees including medical, dental, life, short-term and long-term disability, generous PTO, a 401K plan with immediate vesting. Primarily remote schedule with one day a week required in office. Professional development support.
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