Marketing and Communications Strategist-Campaigns and Projects

4 weeks ago

Akron Ohio, Summit County, OH, United States Akron Children's Hospital Full time

Full-time, 40 Hours/Week

Day Shift

Remote (Applicant must reside in OH or PA at the time of Offer)


Summary:

The Marketing and Communications Strategist for Campaigns and Projects functions as a liaison for any marketing and communications request – campaign, project or task – that requires the department of Marketing and Communications (MarCom) strategic and/or creative services. In collaboration with MarCom leaders and strategists for service lines and departments, as well as others who submit requests for MarCom services (Requesters), the Marketing and Communications Strategist for Campaigns and Projects develops and executes solutions to meet organizational and department objectives.

Responsibilities:

1. Build trusted relationships with MarCom team to optimize integrated marketing and communications solutions from ideation to execution in alignment with plans and goals.

2. Conduct strategic marketing and communication processes, including:

    1. Situational analyses to gain insight and to help Requesters better understand their needs.
    2. Ideation sessions with MarCom members to help inform recommended solutions for marketing and communications plans.
    3. Marketing and communications plan development for requester projects when warranted.
    4. Creative brief execution to support further details needed for marketing and communication plan tasks when warranted.
    5. Creative brief execution to support one-off or unplanned requests for which discovery — objectives, background and other details — must be obtained before moving forward.
    6. Each process must be shared with Requesters to ensure alignment and understanding of the work to follow.

3. Create and execute focused, results-oriented integrated marketing and communications solutions based upon identified organizational needs or in support of Requesters, using MarCom resources or others provided by such clients.

4. Counsel Requesters and others in understanding how marketing and communications works and how channels and approaches are determined to optimize engagement with their target audiences.

5. Work collaboratively with MarCom colleagues for creative, production, media, digital, event, research and analytics, and outreach support solutions to ensure integrated and coordinated efforts.

6. Clearly communicate Requester marketing and communications objectives to all - Requester, MarCom, and other stakeholders (agencies, third parties) - and provide access to the appropriate marketing process documents, e.g., creative briefs.

7. Promote the brand by demonstrating a strong sense of Akron Children’s voice and culture, and be knowledgeable about Children’s core business as well as the broader health care industry.

8. Function as an integral member of MarCom in developing, implementing, and evaluating strategies for communicating with targeted audiences to achieve organizational and departmental goals.

9. Stay abreast of marketing and communication trends by participating in continuing education programs and professional organizations and reading current literature.

10. This position reports to the Integrated Marketing and Communications Manager.

11. Other duties as required.

Other information:

Technical Expertise

1. Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex and fast-paced environment is required.

2. Strong writing and editing skills are required.

3. Strong communication and customer service skills required.

4. Proficiency in MS Office [Outlook, Excel, Word, PowerPoint] is required.

Education and Experience

1. Education: Bachelor’s degree in marketing, communications, journalism or a related field is required. Master’s degree is preferred.

2. Agency or similar account management experience is preferred.

3. Certification: Certification in integrated marketing communications, strategic marketing or related program is desired.

4. Years of relevant experience: 7-10 years is preferred; health care marketing experience is desired.

5. Years of experience supervising: None.

Full Time


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