Brand Activation Manager

9 hours ago

Columbus Ohio, Franklin County, OH, United States Advantage Solutions Full time

Hoop Tea Brand Activation Manager (BAM)

Employment Type: Full Time

Duration: 18 weeks

Location: Columbus, OH

Summary:

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Hoop Tea brand in [insert location]. As a pivotal member of our team, you will lead the charge in ensuring Hoop Tea remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you’ll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Responsibilities:

  • Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
  • Establish and maintain strong relationships with key accounts and the local wholesaler.
  • Sell in brand programming to key accounts.
  • Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
  • Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
  • Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
  • Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
  • Responsible for activation recaps, metrics, and overall event success.
  • Mange local budget & budget reporting/reconciliation.
  • Perform pre-calls and checklists in preparation for sampling events.
  • Monitor event execution while ensuring all key brand KPIs are achieved.
  • Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
  • Knowledge of local nightlife/events and local alcohol beverage laws.
  • Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts
  • Responsible for managing events in person

Qualifications:

  • Must be of legal drinking age (21+).
  • 2 years of beverage company and/or distributor experience.
  • Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
  • Must have access to reliable transportation.
  • Access to a computer with Microsoft Office and home internet access.
  • Must be proficient in Excel and PPT.
  • Personal smartphone with the ability to communicate/report while in the field.
  • Available to work 40+ hours per week, including nights and weekends.
  • Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.
  • Must be able to lift 40lbs
  • Excellent written and verbal communication skills.
  • Professional demeanor and strong work ethic.
  • Strong leadership and communication skills.
  • Organizational skills to meet weekly deadlines.
  • Live in the market for full duration of the program

What We Offer:

  • Competitive salary.
  • Monthly auto & tech stipend.
  • Opportunity for bonus and recognition.
  • Training and Career Development with Advantage.
  • Opportunity to represent innovative and fast-growing brands.
  • Opportunity for professional development and career advancement within Anheuser-Busch.

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