Founding Account Executive, Florist Partnerships
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You'll be the first person florists meet from Gold Rose. You'll walk into shops, learn how each owner runs their day, and show them how Gold Rose sends them more orders and takes busywork off their plate. You'll shape the pitch, the pricing conversations and the playbook every future rep uses.
What you'll do
Sign founding florists ahead of Valentine's Day 2027
Run shop visits, demos and follow-ups, and keep the pipeline honest in our CRM
Bring back what owners say so product and marketing can act on it
Build the sales playbook: talk tracks, objections, and what a great first week looks like
What you bring
3+ years selling to small business owners (restaurants, salons, retail, local services or similar)
Comfort walking into a shop unannounced and being welcome there
Clear, plain-spoken writing and follow-through you don't need to be reminded about
A car and a valid driver's license for shop visits
Nice to have
Floral, wedding or events industry experience
You've sold software, payments or marketplace memberships before
What success looks like
In 90 days: 25 founding florists signed, a repeatable demo, and a written playbook.
About Gold Rose
Gold Rose sends independent flower shops more orders through the Gold Rose Network, and offers Gold Rose AI: an AI employee that answers customers, follows up and handles the busywork, always with the owner's OK. We're a California company, launching with founding florists ahead of Valentine's Day 2027. Gold Rose AI is a trade name of Alterra Holdings LLC.
Talent network. This role is on our hiring plan. Pay range is our current expectation and is confirmed when the role opens.
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