Planner, Strategy

4 weeks ago


New York County New York, United States Zenith Full time
Job Description

Overview:

We are currently looking for a Strategy Planner to support the day-to-day Media Planning and Strategy functions for our new client. This person will assist a team in the development, execution, and stewardship of strategy planning for client’s business and report directly to the Associate Director of Strategy.

 Desired Skillset:

Proficiency in MS Office suite: PowerPoint, Excel, etc.

Previous experience with  Audience Planning tools and insight development (i.e. GWI/MRI)

Previous experience with competitive analysis tool (Kantar/Vivvix, Pathmatics, iSpot, Moat, etc.)

Strong budget management skillset; both in managing excel budget planning and industry tools (i.e. MediaTools)

Time Management & Prioritization; ability to manage multiple projects and deadlines simultaneously

Proactiveness in problem solving; resourceful and solutions oriented

Eagerness to learn new client industry, internal processes, and ways of working

Ability to work well in collaboration with other team members, as well as being able to manage projects individually when required

 

Role Objectives:

Ability to contribute to and present strategic approach recommendations; familiar with industry campaign planning tools (i.e. NMI) to run channel mix scenario planning and RF scenarios

Lead or contribute to client statuses; helping to manage campaign planning timelines and ad-hoc deliverables

Lead or contribute to ongoing competitive analysis leveraging industry tools to aggregate date, formulate insights or trends, and present visually to clients and internal stakeholders

Lead or contribute to maintain holistic budget flowcharts, inputting changes into budget planning tools, and issuing budget reports to clients on ongoing cadence

Assist in client ad hoc request for competitive insights, emerging trends, or other ad hoc needs. Help to formulate agency POVs



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