Marketing Solutions Manager

4 weeks ago

New York County New York, United States Curinos Full time
Job Description

Supporting Curinos’ senior marketing strategy leaders, this role is a player-coach to a group of analysts that identifies business opportunities for clients, builds business cases, and coordinates with Client Success to develop actionable roadmaps to realize and measure value for our clients.  As a by-product of your work, insights and use cases will be codified into our personalization, tracking, and advisory services programs to support Curinos' growth.

Primary job responsibilities include:

Learn and maintain an understanding of key clients by maintaining portfolio and performance data.  Build and present quarterly to senior client marketing leaders (CMO and direct reports) on prior quarter performance and future roadmap realization plans

Develop frameworks for generating client marketing hypotheses, and prioritize research against the hypotheses

Leverage Curinos’ deep market and benchmarking assets to validate, quantify, and build leading and trailing tracking methodologies for defining value growth for clients

Partner with Product Management, Data Science, and Client Success teams to define goals and approaches to realize the value of identified business cases;

Based on demand from consulting, support the development of media mix models, and other advanced analytic tools

Desired Skills & Expertise

Native Intelligence—Intellectual and cognitive aptitude that includes…The ability to rapidly absorb, comprehend, and synthesize complex information

A hunger for learning; innate curiosity and the impetus to explain the factors behind observations

Critical thinking-the practice of actively questioning and challenging assumptions, considering alternative perspectives, neutralizing bias, and making reasoned, well-informed decisions

Emotional Intelligence—the qualities of self-awareness and perception of human behavior needed to…"Read the room" and adapt communications to the mood and comprehension of a given audience

Reflect an attitude of empathy, humility, partnership, and transparency in the spirit of shared success

Maintain poise and an objective focus on problem solving in the face of opposition or conflict

Analytical Aptitude—proficiency with requisite analytical concepts and techniques…Fluency in MS Excel and common programming / query languages such as SQL, Python, R

Proficiency in principles and methods of data management, i.e., ETL, data validation, data mining

Experience in deriving insights from large data sets to support consequential decision-making

Expertise in building predictive models to support various use cases—notably, Media Mix Modeling

Communication Skills—the capacity to…Actively listen to clients and stakeholders and pose questions that reveal consequential factors

Deliver clear and succinct written and verbal communications in coherent, unambiguous terms

Tell stories from data, isolating salient findings and weaving them into compelling, concise narratives and visualizations that enable audiences to easily absorb findings and implications

Diplomatically persuade audiences toward the most fitting courses of action

Leadership Skills—the traits that allow you to...Project a presence of self-possession, confidence and credibility with all clients and stakeholders

Consistently demonstrate qualities of integrity, ethics, enthusiasm, and accountability

Ability to partner across client and Curinos organizations at every level

Ability to coordinate workflows and develop junior analysts while meeting deadlines

Ability to develop and mentor junior staff

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