Associate Creative Director, Copy

4 weeks ago


New York County New York, United States Digitas Health Full time
Job Description

The Associate Creative Director (ACD) is responsible for leading the creative work that is  produced on two or three accounts, depending on the account size. This leadership role includes assigning teams, inspiring those teams to consistently product exceptional concepts and final work, and working closely with account management to ensure that our clients are satisfied with the quality of our creative work, the value of our services, and our responsiveness to their needs. 

 

Specifically, the ACD, Copy has the following responsibilities: 

Creative/Hands-on Work (40%) 

Help develop and review creative briefs that provide strategic insight and creative inspiration 

Work with ACD, Art to produce standout and strategically focused concepts and campaigns 

Take on appropriate projects and own them, start to finish 

Manage and work independently, under tight deadlines, while juggling multiple projects 

Estimate copy hours 

Participate in client meetings  

Lead concept presentations 

Attend market research as appropriate 

Share responsibility with planning to shape strategic branding 

Management (30%) 

Assign creative teams best suited for each project based on ability and workload 

Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable 

Work closely with art, editorial and traffic departments to ensure that deadlines and budgets are met 

Provide written and face-to-face feedback for annual performance reviews, as well as ongoing feedback throughout the year (written when requested) 

Identify and Interview prospective creative candidates 

Leadership (30%) 

Become the creative voice for your accounts 

Develop good relationships with your clients 

Work with account management to grow our business at existing clients 

Work with creative management to address performance, workflow, and quality issues and develop long-range plans for the creative group 

Lead the creative teams in development of concepts and execution of all projects  

Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals 

Demonstrate to clients that you understand their products and marketing challenges and are responsive to the strategic and creative needs 

Represent the agency at client meetings and social events as appropriate 



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