Remote SEO Specialist

Found in: Resume Library US A2 - 2 weeks ago

Sarasota Florida, United States Dental Care Alliance Full time
Overview:
The SEO Specialist will work closely with the Digital Marketing Director and agency partners to monitor and improve SEO performance across the organization. A key goal of the SEO Specialist will be increasing patients generated through organic search sources. This person will serve as the team expert for anything Search Engine Optimization related.

Responsibilities:
Track, report, and analyze website analytics and SEO performance metrics on a regular basis.

· Work with the content team to design content that meets the SEO and content needs of our offices. Includes performing ongoing keyword discovery, expansion, and optimization within that content.

· Work with the website team to ensure on-site SEO best practices are present across the platform. Recommend changes to website architecture, content, linking, and other factors to improve SEO performance.

· Set alerts to warn in cases of loss of keyword position. Diagnose and recommend recovery strategy.

· Work with high quality, local sources to develop new quality links to our existing domains in an effort to improve domain authority.

· Serve as the go-to expert on anything related to our office digital local profiles.

· Manage our local listings through manual updates or bulk updates through various platforms.

· Work with our local vendors to ensure local profiles are updated with fresh content regularly and that the information is accurate.

· Troubleshoots potential issues with local profiles and works with the source engine to find resolutions.

· Establish and maintain video presence across the organization through various brand channels.

 

Competencies:

· Quality of Work – Consistently produces high quality work and is always seeking to improve.

 

· Initiative – Demonstrates a strong work ethic. Acts proactively to take appropriate risks and focuses on outcomes.

 

· Communication – Communicate with audience in mind. Focuses on content. Is thoughtful and articulate when speaking with others. Has good written and oral communication skills.

 

· Customer Service – Is attentive and responsive to the needs of others. Handles difficult situations with patience, tact and grace. Accurately identifies and anticipates needs.

 

· Punctuality/Time Management – Is reliable and punctual to work and all meetings, functions, and training. Fulfills commitments on time that contribute to team goals.

 

· Ensures Accountability – Holds self and others accountable to meet commitments.

 

· Action Oriented – Takes on new opportunities and touch challenges with a sense of urgency, high energy and enthusiasm.

 

· Collaborates – Builds partnerships and works collaboratively with others to meet shared objectives. Gains trust and support of others.

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